Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
We’re very excited to introduce the latest addition to your Attribution dashboard, “Total Conversions” — giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site — including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by…
In the past, most businesses used a last-click attribution model to measure their campaigns. But what happens when your marketers aren’t clicking on ads?