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First-Click Attribution

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For the past decade, there’s been an impossible-to-kill myth in digital advertising: clicks are king. Last-click attribution is seen by many marketers as an easy and accurate solution for measuring digital performance. Naturally, marketers using last-click attribution are more attracted to vendors that price per click to drive last-click performance. There’s just one problem with this approach: it’s not very effective. Let’s Walk Through a Scenario Imagine that your retail business is using Google Analytics…

We’re very excited to introduce the latest addition to your Attribution dashboard, “Total Conversions” — giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site — including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by…