Tag

Fashion

Browsing

Finally ditched your sweatpants? You’re not the only one. With more Americans venturing out from their homes to work, travel, and hang out, the fashion industry is eyeing a major uptick in sales this fall. So, how can retail ecommerce brands make the most out of the upcoming back-to-work apparel boom? Here are six must-know strategies to capture attention and maximize sales.  What’s Happening to Our Closets? For the typical American, business casual and formal…

For most of us who found ourselves suddenly working from home in March last year, 2020 marked a dramatic transformation of our daily wardrobes. We replaced slacks with sweatpants, banished uncomfortable shoes, and watched as our accessories gathered dust. The unforeseen, 180-degree upheaval of consumers’ needs impacted the fashion ecommerce industry heavily, with many brands pivoting to face masks and comfort-based apparel just to stay afloat.  Fast forward to 2021: As more Americans get vaccinated…

Late last year, Walmart conducted a radical experiment: Selling clothes on TikTok. The retailer hasn’t shared performance metrics. But regardless of how much merchandise is sold, the fact a retailer the size of Walmart is testing out social selling in the U.S. is a clear signal it’s only a matter of time before we’re buying products directly within our feeds, much like consumers in China already do.  What Is Social Commerce, and Why Is It…

Think about your favorite outfit. What does it look like? How does it make you feel? Why did you buy it in the first place? This is, in effect, the basics of fashion copywriting. There was perhaps a time when fashion brands could get away with letting their clothes do the talking. However, as more fashion brands flood the online market, it’s imperative they nail their copywriting to set themselves apart in this increasingly competitive…

One thing is clear about the retail fashion industry — it’s absolutely huge. Worldwide, annual revenue stands at $2.5 trillion. But it’s not all smooth sailing. The industry is plagued with overproduction — 30 to 40% every season — which makes it incredibly competitive. Plus, the industry is moving away from the traditional spring/summer, winter/fall dual season concept in favor of a more economically viable, on-demand supply. Retail apparel brands are under constant, ever-increasing pressure…