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A Google ad vs. Facebook ad — where should your money go? This is a question that many marketers find themselves asking as they dive into the land of paid advertising to increase brand awareness, website traffic, and audience reach. The first step in deciding where you should invest your money for paid advertising — and how much to invest — is understanding the difference between the two main advertising platforms: Google Ads vs. Facebook…

There’s no doubt that social media has changed the face of the marketing world in recent years. Social media has evolved from being a digital storytelling platform that connects people to a powerhouse marketing tool. Thanks to this growing medium, marketers have access to more customers than ever before. Amid the tons of social media platforms out there, Facebook Ads still reign supreme when it comes to social media advertising (a whopping 94% of social…

Cost per mille (CPM) refers to the average cost of one thousand ad impressions or the average amount you pay every thousand times internet browsers load your ad. The “mille” in cost per mille is the Latin word for “thousand,” so to find CPM, you divide cost by impressions and multiply by one “mille” or thousand. The equation looks like this: CPM = cost/impressions x 1000. Some display networks offer CPM as a pricing structure…