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Determining the right Shopify Facebook ads strategy can be a complicated affair. First, you have to pinpoint where to start. Then comes a never-ending process of trial and error to optimize your presence. But given Facebook refers more potential customers to ecommerce sites than any other platform by a longshot, it’s certainly worth the trouble. By layering in a few additional tactics, you can scale your most effective Facebook ad campaigns easily and cost-effectively in…

The only constant in digital marketing is change. The most recent example is Apple’s announcement that iOS 14, an update that changes the way apps ask for and collects user data, is launching in early spring. Basically, this update requires each person using an Apple device to give consent that their user and device data can be tracked by each app individually.  As you can imagine, this is causing quite a stir for digital marketers…

Convincing people to buy stuff from you is hard, but fierce competition in the e-commerce industry and the quickly shifting foundations for promotion and direct selling only make success more difficult. Product promotion and business growth best practices change continuously as internet browsing habits shift, advertising channels mature, and new platforms emerge. While all of this could be overwhelming, keep in mind these five tried-and-true e-commerce advertising methods and give yourself a great head start.…