Tag

email marketing strategy

Browsing

The impact of the pandemic continues to spread across the globe. Businesses, both big and small, are caught unaware and forced to make the necessary adjustments within a strict timeline to keep up with the trends in light of the new normal.   Only the best digital marketers have the skill to pivot quickly and efficiently towards better campaigns. Email marketing during COVID-19 must function to help your customers feel a sense of normalcy amidst the…

Marketing teams are continually searching for the perfect email cadence. Since audiences and industries vary, and consumers continue to adjust their expectations and preferences, this is a common question without a single definitive answer. However, it’s important to analyze because email workflows that aren’t optimized can miss opportunities to convert more, or even offend recipients.  If you send too many emails too quickly, your list and most internet service providers (ISPs) are more likely to…

Email is the lifeblood of e-commerce brands. Why? Because email marketing is one of the most engaging and (if planned well) cheapest marketing strategies out there. With email marketing, you have a lot of freedom — you could control the flow of information your audience gets, the time they get it, and create different paths based on your needs.  If you’re just getting started with email marketing, it may seem a little daunting. However, we’re…