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Email Marketing

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The holidays will undoubtedly look different this year, but consumers are nevertheless projected to spend nearly $1,000 per household on gifts, decorations, food, and other festive items for their 2020 celebrations. And as happy as we may be to say goodbye to this challenging year and start anew, the end of the holiday season traditionally means a slump for brands and retailers as consumers hunker down in the cold winter months.  But that doesn’t mean…

Consider Dolly Parton among the rarest celebrities: She appeals to both sides of the political spectrum. According to market research company YouGov, 65% of U.S. men and 75% of U.S. women have a positive opinion of her. There’s little else American consumers agree on like this nowadays — except perhaps email. Research shows nine out of 10 U.S. consumers used email service in 2019. This means any brand can theoretically use email marketing to reach…

If you’re a marketer, you probably know that it’s better to run multiple channels than one. But have you tested this assumption? Do you know the true impact of running emails and ads together? Since we launched our email product earlier this year, AdRoll’s client analytics and insights team has been closely monitoring performance to find the answer. As part of our analysis, we considered two success metrics, conversion rate, and time to convert. We’re…

Do you find that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You’re not alone — shopping cart abandonment is something all e-commerce stores experience.  Studies have found that the shopping cart abandonment rate across e-commerce stores is nearly 70%. This means that nearly seven out of every ten customers who shop on your website will leave without completing a purchase. While it…

The impact of the pandemic continues to spread across the globe. Businesses, both big and small, are caught unaware and forced to make the necessary adjustments within a strict timeline to keep up with the trends in light of the new normal.   Only the best digital marketers have the skill to pivot quickly and efficiently towards better campaigns. Email marketing during COVID-19 must function to help your customers feel a sense of normalcy amidst the…

Most marketers know the frustration that an abandoned e-commerce cart brings. A potential customer visits the site, browses, and maybe even reads some blog posts. Then they add various items to their cart. The optics look promising — until, well, they don’t. Despite these products patiently waiting in the cart, the customer disappears, never to be seen again.  Some estimates place shopping cart abandonment by users as high as 80%. It’s a shockingly high number…

In 2020, an estimated 306.4 billion emails will be sent every day. Over 50% are promotional in nature. Now, take into account that just over 20% of these are undelivered or go straight to the spam box. That represents an awful lot of missed opportunities. Literally millions of marketing emails sent by brands and businesses are not just unopened or unread — they are not even making it to the customer’s inbox. Email deliverability is…

Summer is the perfect time to celebrate the little things in life — sunshine, sandy beaches, and quality time with loved ones. But if you’re in charge of an e-commerce business, you know how pivotal the season can be for your company’s future. Now’s the time to focus on your goals and grow the business before the year is up. The question is, how? One word: Avocados. And more specifically, National Avocado Day, which takes…

Email is by far one of the most successful and preferred forms of digital marketing. Consumers believe that email will still be around in 10 years over even Facebook or Twitter. More than 40% of Americans sign up for brand discounts and offers via email, and 59% of B2B marketers say that email is their top channel for revenue generation. If all that’s not enough, increased access to customer journey data can make email even…

There are two accepted rules in marketing today. Number 1: Brand consistency is king. Consistent branding across all channels is shown to increase revenue by 23%. Number 2: Email is one of the most effective tools in the digital stack. In a study by McKinsey & Company, email marketing was found to be up to 40x more effective than social media. Despite these facts, a poll of small businesses showed that only 7% were using…