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Email Marketing

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Do you find that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You’re not alone — shopping cart abandonment is something all e-commerce stores experience.  Studies have found that the shopping cart abandonment rate across e-commerce stores is nearly 70%. This means that nearly seven out of every ten customers who shop on your website will leave without completing a purchase. While it…

The impact of the pandemic continues to spread across the globe. Businesses, both big and small, are caught unaware and forced to make the necessary adjustments within a strict timeline to keep up with the trends in light of the new normal.   Only the best digital marketers have the skill to pivot quickly and efficiently towards better campaigns. Email marketing during COVID-19 must function to help your customers feel a sense of normalcy amidst the…

Most marketers know the frustration that an abandoned e-commerce cart brings. A potential customer visits the site, browses, and maybe even reads some blog posts. Then they add various items to their cart. The optics look promising — until, well, they don’t. Despite these products patiently waiting in the cart, the customer disappears, never to be seen again.  Some estimates place shopping cart abandonment by users as high as 80%. It’s a shockingly high number…

In 2020, an estimated 306.4 billion emails will be sent every day. Over 50% are promotional in nature. Now, take into account that just over 20% of these are undelivered or go straight to the spam box. That represents an awful lot of missed opportunities. Literally millions of marketing emails sent by brands and businesses are not just unopened or unread — they are not even making it to the customer’s inbox. Email deliverability is…

Summer is the perfect time to celebrate the little things in life — sunshine, sandy beaches, and quality time with loved ones. But if you’re in charge of an e-commerce business, you know how pivotal the season can be for your company’s future. Now’s the time to focus on your goals and grow the business before the year is up. The question is, how? One word: Avocados. And more specifically, National Avocado Day, which takes…

Email is by far one of the most successful and preferred forms of digital marketing. Consumers believe that email will still be around in 10 years over even Facebook or Twitter. More than 40% of Americans sign up for brand discounts and offers via email, and 59% of B2B marketers say that email is their top channel for revenue generation. If all that’s not enough, increased access to customer journey data can make email even…

There are two accepted rules in marketing today. Number 1: Brand consistency is king. Consistent branding across all channels is shown to increase revenue by 23%. Number 2: Email is one of the most effective tools in the digital stack. In a study by McKinsey & Company, email marketing was found to be up to 40x more effective than social media. Despite these facts, a poll of small businesses showed that only 7% were using…

Marketing teams are continually searching for the perfect email cadence. Since audiences and industries vary, and consumers continue to adjust their expectations and preferences, this is a common question without a single definitive answer. However, it’s important to analyze because email workflows that aren’t optimized can miss opportunities to convert more, or even offend recipients.  If you send too many emails too quickly, your list and most internet service providers (ISPs) are more likely to…

Prior to the launch of  General Data Privacy Regulation (GDPR), many were concerned about how they would be able to effectively market to consumers. These concerns weren’t unfounded — in fact, there were reports that some brands lost up to 80% of customers in their email lists. This change forced businesses to rethink the customer experience. In a survey by Smart Insights, 41% of consumers said that post-GDPR, they were feeling better and more confident…

As an e-commerce business owner, it’s wise to invest time and energy into your email marketing strategy. Why? Because email marketing provides an extremely high return on investment (ROI) — 122% or 4x higher than other forms of marketing. But to find success, you need to build an email list that’s strong and healthy.  While you may be tempted to purchase an email list instead of spending the time to build one, don’t do it.…