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Email Marketing

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Whether you’re an expert at setting up drip campaigns or have yet to send out your first welcome email, there’s one thing you should know: Your email list is your most valuable asset. But how does email list management work? Beyond developing irresistible email content, how else can you ensure your emails are read, your message is heard, and your return on investment (ROI) is at an all-time high?  Drumroll, please… Here are the six best…

Any marketer in the digital age understands the importance of data. Without it, it’s impossible to analyze email campaigns, review progress, and evaluate how effective your marketing efforts are in engaging your target audience. There’s hardly any corner of the digital marketing universe that doesn’t have rich data attached to it, and email marketing metrics are no exception. Despite its age as a communication tool, email remains one of the best ways to connect with…

In today’s highly competitive ecommerce arena, brands need to present their best face to customers at every opportunity — even if it’s not directly promotional or product-related. One area that might seem trivial in terms of marketing is the transactional email, which serves a critical function for ecommerce companies. This type of email is often underutilized though it has massive potential as a tool for engaging customers, helping to solidify brand trust, and developing positive…

By now, you’ve probably realized there’s no shortage of emails your brand needs to send. From the moment you capture a potential shopper’s attention to the minute their package is delivered, emails are what keeps your marketing flywheel spinning. To make your email strategy as effective as possible, you’ll need to write, design, and test every single one of your emails before they land in a customer’s inbox. Don’t know where to start? Here’s our ultimate…

Email automation is the practice of using preset parameters to issue marketing communications to customers or subscribers. It falls under the broader umbrella of marketing automation, encompassing social media, display ads, organic search automation, and more. Email automation allows branding professionals to personalize the customer journey in both content and cadence, making it possible to turn marketing analytics into high-impact messaging suited to a customer’s interactions with the brand.  Basic examples of automated marketing emails…

Ever think to yourself, “If only I could find a way to encourage website visitors to follow through with their purchases even after leaving my site?” Two words: email retargeting.  The merits of email retargeting speak for themselves — while only 2% of shoppers convert during their first visit to your site, nearly 60% of shoppers say that marketing emails affect their purchase decision-making process. Meanwhile, a study found that retargeting can boost conversion rates…

“How well is your marketing working?” It’s easy for D2C brands to feel stumped by this simple question — the connection between a company’s success and metrics like video views and website visits can be murky. To find an answer, marketers not only have to comb through an overwhelming amount of data, but they also must understand topsy-turvy customer journeys that warrant different attribution models. No need to stress: We compiled this cheat sheet of…

Let’s be honest: We’re all culprits of online window shopping. In today’s digital age, it’s all too easy to mindlessly scroll through an ecommerce site as a solution to boredom or procrastination. Yet, more often than not, we end up closing the tab without checking out or even adding items to the cart.  If you’re reading this, you’re probably also familiar with what’s happening behind the scenes: a team of nervous marketers watching as their…

There are so many great things about Shopify. Not only can you quickly sell your products online with its easy-to-use platform, but there are also many ways to enhance your shopping experience with Shopify plugins. With over 4,000 apps to choose from, decision fatigue can quickly become a reality when you try to determine which Shopify marketing apps are the best for your business. More isn’t always better.   That’s where we come in. We have…

When Google Chrome stops supporting third-party cookies in 2022, it will be the end of a nearly 30-year era in digital marketing as the industry decisively shifts toward consumer privacy. Though marketers shouldn’t lose sleep over the coming change to data collection practices, it’s important to spend 2021 securing alternate data sources to compensate. One of the primary ways that you can ensure you’re ready for this cookie-less future is by collecting your own sources…