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Email Marketing

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When Google Chrome stops supporting third-party cookies in 2022, it will be the end of a nearly 30-year era in digital marketing as the industry decisively shifts toward consumer privacy. Though marketers shouldn’t lose sleep over the coming change to data collection practices, it’s important to spend 2021 securing alternate data sources to compensate. One of the primary ways that you can ensure you’re ready for this cookie-less future is by collecting your own sources…

There are a variety of ways for marketers and e-commerce store owners to grow their businesses. If you are interested in how to promote your Shopify store, you’ve come to the right place. How you promote your Shopify store will depend on your product, marketing budget, and available time. However, with various digital marketing tools and strategies available, there is an option for everyone. Let’s dive right into how to promote your Shopify store using…

This holiday season will be a strange one. With the pandemic still raging in many places and many physical stores closed, many businesses will rely on digital marketing to generate sales. At the same time, we are in the middle of a revolution that may well change digital marketing forever — the advent of AI tools. By 2021, 80% of emerging technologies will be AI-based, Gartner predicts. The first of these AI-powered tools are already…

As one of the most widely adopted forms of advertising, email has become an expected part of most online consumers’ shopping experience. Many rely on email to learn about new brands and products. E-commerce businesses, in particular, lean heavily on email marketing to connect with consumers, meaning that their ability to succeed depends on a robust email collection strategy. In this article, we’ll explore the importance of email marketing and dig into the best ways to…

Email marketing is one of the most effective marketing tools available because it results in high conversion rates and ROI. However, a stellar email marketing strategy is useless without an equally stellar email list. You need people to be on the receiving end of your email marketing campaigns.  So, how do you get those people? Great question! The answer is simple: an email capture tool.  Email capturing enables you to legally collect email addresses from your…

If you found an abandoned shopping cart in a store aisle, you’d have no idea who left it there or why — and, more often than not, you’d be stuck simply restocking those products and hoping for better luck next time with a future shopper.  E-commerce, however, gives retailers much more insight into the customer who filled that basket and what should happen next. That means the opportunity to sell, and to make things right,…

As an e-commerce business, email marketing is your key to success. With a consistent, customized email marketing campaign, you will increase your sales and receive a high return on your investment (ROI).  When it comes to the e-commerce email marketing software that will best help you accomplish your business goals, you have a few options to choose from. Each with their own unique set of capabilities and characteristics, here are the top six email marketing…

This year has been brutal, so we certainly wouldn’t blame you if you’re counting down to a fresh start in 2021 by now. However, we have to get through the all-important holiday season, which is arguably the single-most significant time of year for brands and their marketing departments. There’s no rest for the weary, right? Nevertheless, you might be wondering if any high-tech solutions might ease the burden of at least some of the day-to-day…

E-commerce businesses lose an estimated $4.6 trillion each year due to cart abandonment — over 3/4 of shoppers leave items in their cart without purchasing. It’s a massive number that impacts the bottom line of every e-commerce store.  The most common antidote to cart abandonment is an abandoned cart recovery email campaign that targets cart abandoners with relevant messages intended to drive website traffic and sales completion. The most effective of these campaigns work in…

What if we were to tell you that with just a few clicks, you could ensure every single customer and prospect received the best possible marketing message from your brand at any given moment? No, this isn’t the stuff of marketing fiction or a promise from a marketer in the far-distant future. Instead, it’s a very real reality with the right tools, which marry a nearly 50-year-old means of communication with the latest technology in…