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email best practices

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Marketing teams are continually searching for the perfect email cadence. Since audiences and industries vary, and consumers continue to adjust their expectations and preferences, this is a common question without a single definitive answer. However, it’s important to analyze because email workflows that aren’t optimized can miss opportunities to convert more, or even offend recipients.  If you send too many emails too quickly, your list and most internet service providers (ISPs) are more likely to…

So far, we’ve covered a lot of ground (if you haven’t yet, check out Email Marketing 101: Audience Building and Email Content). We discussed building an audience, creating segmentation, and also outlined best practices for putting your email together. Next in line is how to launch your campaign, analyze results, and maximize your performance. On how to build your audience and email content: Launching Your Campaign  There are a few different ways to structure your…