When it comes to businesses and dealing with customers, first impressions really do matter — so it’s no surprise that most companies consider the welcome email as one of the most important emails in the customer onboarding journey. However, many brands don’t go that extra mile to invest time in creating an automated onboarding email sequence, which is what distinguishes a good impression from a lasting one. A New Way to Stay Engaged Let’s take…
In the Sex and the City movie, Big can’t find his own words to apologize to Carrie for jilting her at the altar, so he plagiarizes love letters from famous men to their paramours. While these missives helped win Carrie back, it was the simple, sweet letter from Big that actually swayed her — and it will be your original words that win over your customers and drive your holiday sales. Last year, email was…
Brand Awareness is something on the minds of so many marketers — especially with the holidays on the horizon. We offer five tips to help ensure your holiday campaigns drive the most impact.
Father’s Day is right around the corner, and e-commerce brands have already started prepping for it. In this post, learn 3 quick tips that will unlock more sales on this moneymaker holiday.
Email marketing can be one of the most powerful organic or paid channels in any marketing campaign. These 7 strategies will help you make the most of engaging with your customers in their inbox.
Getting your email list to actually convert online can be difficult. But we’ve discovered a few key ways to effectively engage with your customers directly in their inbox.
E-mail marketing can achieve a ROI of an impressive 122%—and that’s four times higher than any other marketing formats. Follow these 5 steps to build an effective email marketing strategy.