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So far, we’ve covered a lot of ground (if you haven’t yet, check out Email Marketing 101: Audience Building and Email Content). We discussed building an audience, creating segmentation, and also outlined best practices for putting your email together. Next in line is how to launch your campaign, analyze results, and maximize your performance. On how to build your audience and email content: Launching Your Campaign  There are a few different ways to structure your…

Email is the lifeblood of e-commerce brands. Why? Because email marketing is one of the most engaging and (if planned well) cheapest marketing strategies out there. With email marketing, you have a lot of freedom — you could control the flow of information your audience gets, the time they get it, and create different paths based on your needs.  If you’re just getting started with email marketing, it may seem a little daunting. However, we’re…

Businesses lose an average of 22.5% of their email database every year. People change emails, opt-out for a variety of reasons, and become inactive. An all too true marketing axiom is that it’s cheaper, faster, and easier to get business from an existing customer than to win a new customer. When subscribers aren’t engaging with your email, it’s essential to re-engage them before they’re gone for good. Not only will you lose business from those…

When it comes to businesses and dealing with customers, first impressions really do matter — so it’s no surprise that most companies consider the welcome email as one of the most important emails in the customer onboarding journey. However, many brands don’t go that extra mile to invest time in creating an automated onboarding email sequence, which is what distinguishes a good impression from a lasting one.  A New Way to Stay Engaged Let’s take…

In the Sex and the City movie, Big can’t find his own words to apologize to Carrie for jilting her at the altar, so he plagiarizes love letters from famous men to their paramours. While these missives helped win Carrie back, it was the simple, sweet letter from Big that actually swayed her — and it will be your original words that win over your customers and drive your holiday sales. Last year, email was…