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Planning a new marketing campaign? Feeling like you’re drowning in your marketing to-do list? Struggling to get actual results from your marketing efforts? Whatever your reasons may be, it can be a great idea for growing brands to hire a marketing agency rather than tackle the daily tasks themselves. With that being said, finding the perfect agency is no easy feat. As you dive into researching potential partners, you’ll realize that many agencies have polished websites…

Ah yes, social media: the beloved technology that permeates modern society. From keeping us informed about our friends’ engagements to providing us with a never-ending stream of entertainment, social media is an inescapable part of our everyday lives.  With the ability to reach over 3.2 billion users worldwide (that’s nearly half of the entire human population!), it’s unsurprising that advertising on social media platforms is one of the top tactics that Shopify marketers currently rely…

For those in the construction industry, marketing may not be at the forefront of your everyday priorities. Yet, whether you’re in the business of renovating single-family homes or commercial construction, marketing should be on your mind — especially if you’re looking to grow your profits.  The construction industry already comes with its unique challenges, including tough competition, hiring difficulties, and consumers’ general wariness from construction horror stories. Good thing we’re here to help tackle all…

Creating an Instagram ad is hard work, especially for marketers whose schedules are so crammed that any creative brainstorming can feel overwhelmingly draining. The platform is incredibly visual, full of amazing content from curators and creators who seemingly have an unending stream of ideas for new posts. Meanwhile, it’s browsed by the most digitally savvy and cynical audience anywhere on the Internet (those young shoppers can be ruthless!). The nature of Instagram forces brands to…

Finally ditched your sweatpants? You’re not the only one. With more Americans venturing out from their homes to work, travel, and hang out, the fashion industry is eyeing a major uptick in sales this fall. So, how can retail ecommerce brands make the most out of the upcoming back-to-work apparel boom? Here are six must-know strategies to capture attention and maximize sales.  What’s Happening to Our Closets? For the typical American, business casual and formal…

Interested in scaling your ecommerce business but worried about the costs of fulfilling more orders, providing consistent customer service, and maintaining good relationships with customers? One word: dropshipping.  Here’s everything you need to know about why dropshipping works and how you can use it to successfully grow your business. (Pro tip: Read ‘til the end for a handy checklist to get you started.) In this article: What Is Dropshipping? Perks of Dropshipping Five Strategies for…

Just like with Facebook ads, email marketing, or SEO, getting started with Google Advertising for your Shopify stores can feel overwhelming if you’ve never done it before. Putting aside all of the new technical skills you’ll have to learn, you also have to figure out the main principles of building a Google Advertising campaign. We’re talking about everything from audience targeting to researching keywords to A/B testing your creative ideas. In case you haven’t realized…

Though Shopify sellers can’t physically frame the digital dollar they earn from their first digital sale, it’s still a significant milestone for any ecommerce company to reach. The reality, though, is it’s unlikely to happen without growing traffic. In fact, Shopify recommends new shop owners devote 30 days to driving traffic from potential consumers before tackling anything else. Knowing who exactly you’re targeting is a smart place to start. But then you have to figure…

The holiday shopping season is the most important time of the year for retailers — it accounts for nearly 20% of all annual sales. Luckily, all signs are pointing to a massive one in 2021. After being cooped up, alone, and indoors for much of 2020, consumers are ready to open presents and drink eggnog with their loved ones again. But shopping trends are changing quickly. While some experts predict that 2020’s unprecedented ecommerce holiday…

Established businesses and ecommerce newcomers alike perform best when they create and stick to a strategic plan for the brand. In the ecommerce world, your digital marketing budget is where you decide exactly how you’ll meet your goals for the year for everything from increasing sales and developing new products to boosting web traffic and growing social media engagement. Setting and successfully managing a digital marketing budget for an ecommerce brand that aligns with your…