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Wish you had a cheat sheet for Google Ads? The wait is over: Here’s a checklist to get you started. You’ll level up your Shopify store’s pay-per-click (PPC) strategy in no time! Why Google Ads? Let’s first discuss why you need to set up a Google Ads account in the first place. Whether you’re a marketing expert or novice, you’ve likely learned Google Ads is a proven method to boost sales and brand awareness. In…

Chatbots! They’re just like us… except they’re automated scripts that can considerably reduce customer service costs for brands of all sizes. What’s the catch? Well, up until recently, chatbots weren’t very good at understanding shoppers’ sentiments and requests, subsequently failing to provide genuinely valuable help. In fact, some may say they even exacerbated customer pain points! However, the conversation interface industry has made significant strides in recent years, and those frustrating days of communicating to a struggling…

Whether you’re an expert at setting up drip campaigns or have yet to send out your first welcome email, there’s one thing you should know: Your email list is your most valuable asset. But how does email list management work? Beyond developing irresistible email content, how else can you ensure your emails are read, your message is heard, and your return on investment (ROI) is at an all-time high?  Drumroll, please… Here are the six best…

We’ve all seen the headlines proclaiming nothing is new or original anymore. Remakes dominate the latest blockbuster charts (we’re looking at you, Dune and He’s All That). Taylor Swift is re-recording all her past albums. Old-school brands like Fila and Champion are hip again. Will it ever end?! When it comes to ads and marketing, you may feel similar fatigue. Whether it’s the minimalist “blob people” visual style that big tech companies can’t get enough…

The holiday shopping season brings in as much as 30% of a retailer’s annual sales — and 2021 will be one of the biggest yet. It’s estimated that this year’s Black Friday and Cyber Monday (BFCM) shopping events alone will surpass $10 billion in ecommerce sales. With new online marketing and omnichannel trends, the 2021 holiday shopping season is shaping up to be an exciting one. Here are six marketing campaign strategies for ecommerce merchants —…

Hype — it’s one of the most magical words in the ecommerce world. Combining the feelings of anticipation and fear of missing out (FOMO), it’s one of the easiest ways to get shoppers to flock to stores and empty shelves. That’s how Kylie Jenner sells out of her lip kits in mere minutes. (Fun fact: Kylie Cosmetics is powered by Shopify.) No matter how excited your team is for a new product, hyping up shoppers…

 The way we shop has changed dramatically, even in the last year. With the explosion of customer touchpoints — from mobile apps to social media to digital marketing — retailers can no longer rely on a one-stop-shop model. We have officially entered the omnichannel world, where shoppers expect a unified offline and online experience from the brands they love. Unfortunately, it’s not always easy to compete in today’s channel-agnostic selling and buying space, where customers drive…

As an ecommerce leader, you’re probably well aware that businesses don’t always experience a straightforward growth trajectory — and it’s never quite as smooth-sailing as we hope. Instead, healthy businesses of all sizes and industries typically undergo different life cycle stages as they attract new customers, experiment with unique sales and marketing tactics, and develop their brand. We like to envision brands’ growth as a set of stairs that ecommerce entrepreneurs and marketers continuously climb,…

In North America, fan-favorite grocery store Trader Joe’s initiated the holiday season by launching their pumpkin goods on September 9th — nearly two full months ahead of Halloween and three months before Thanksgiving, e.g., the actual pumpkin season.  Furthermore, McKinsey reports that ecommerce sales have continued to experience “outsized growth,” with online shopping remaining 35% above pre-pandemic levels and ecommerce showing more than 40% growth in the last 12 months.  Meanwhile, COVID and weather occurrences are disrupting…

Ecommerce platforms like Shopify make it super easy for entrepreneur newbies to launch their own stores, selling whatever their heart desires. But it’s a whole other world when it comes to how to increase online sales.  Though not impossible, it’s a massive undertaking to juggle the daily challenges of marketing, advertising, pricing, operations, customer service, fulfillment, and more — all the while considering your long-term vision.  Before you scream “help!” into the digital void, we’re…