Tag

Ecommerce

Browsing

It’s the moment we’ve all been waiting for — 2020 is finally coming to a close. While this holiday season will differ from those of yesteryears, it’ll still be the time for turning on the Hallmark channel, chugging eggnog, exchanging gifts, and spreading cheer.  For retailers, however, the celebrations can’t start yet. After conquering a hectic Black Friday and Cyber Monday, they’ll need to ramp up for the year-end shopping mayhem — a whopping 40…

E-commerce businesses lose an estimated $4.6 trillion each year due to cart abandonment — over 3/4 of shoppers leave items in their cart without purchasing. It’s a massive number that impacts the bottom line of every e-commerce store.  The most common antidote to cart abandonment is an abandoned cart recovery email campaign that targets cart abandoners with relevant messages intended to drive website traffic and sales completion. The most effective of these campaigns work in…

It happens to all of us — we click on a catchy email from an e-retailer, add a few eye-catching items to our carts, and… close the tab. For one reason or another, card abandonment happens, and it happens frequently. Studies show that in 2019, the average cart abandonment rate across all industries was a whopping 69.57%. Cart abandonment can pose a big problem for e-commerce brands. Luckily, we have a solution: Retargeting ads. Here’s everything…

The customer journey is quickly becoming more than just a map of activities that lead to conversion. With the sophisticated analytics tools and global data sets we have access to today, it’s not uncommon for the journey to influence user interface and product designs, brand guidelines, and even hiring and acquisition. The customer journey has evolved beyond simply informing marketing materials — it’s been identified as the key to unlocking customer-centricity and long-term business success. …

Setting up an e-commerce store? Simple. Running a thriving business through said e-commerce store? That’s where it gets trickier. As any good business owner will tell you, the key to making informed decisions is through data. Cue the e-commerce metrics dashboard, a valuable tool for visualizing and interpreting data in real-time. There’s no one-stop formula for what works. One company’s dashboard will look very different than that of another’s, depending on a variety of factors,…

Convincing people to buy stuff from you is hard, but fierce competition in the e-commerce industry and the quickly shifting foundations for promotion and direct selling only make success more difficult. Product promotion and business growth best practices change continuously as internet browsing habits shift, advertising channels mature, and new platforms emerge. While all of this could be overwhelming, keep in mind these five tried-and-true e-commerce advertising methods and give yourself a great head start.…