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e-commerce strategies

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Maintaining a positive digital reputation is critical for all companies, especially ecommerce brands that rely heavily on social proof. As more than 84% of shoppers trust reviews as much as they would a personal recommendation, it’s clear that ecommerce reviews — whether hosted on your own site or a third-party platform — are a powerful tool in your marketing arsenal.  But how do you transform those one-star duds into glowing five-star testimonials? How can you…

With people hunkering down at home this December, the giving season looks significantly different than ever before. But the celebrations are not stopping — consumers are projected to spend almost $1,000 per household on gifts and other holiday-related goods. Instead of a huge family gathering where gifts are exchanged in-person, gift-giving in 2020 is involving shipping presents directly to loved ones.  That’s why e-commerce will define this holiday shopping season, which is fantastic news for…

It’s safe to say that 2019 was an eventful year for direct-to-consumer (D2C) companies. From Shopify creating its fulfillment network to help online retailers overcome logistical challenges to e-commerce sales increasing 18% during the holidays, last year proved to be an exciting, yet challenging time for D2C companies. As we settle into 2020, here are four big e-commerce strategies, in no particular order, that you’ll want to know about to edge out your competition.  Create…