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e-commerce retail

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For most of us who found ourselves suddenly working from home in March last year, 2020 marked a dramatic transformation of our daily wardrobes. We replaced slacks with sweatpants, banished uncomfortable shoes, and watched as our accessories gathered dust. The unforeseen, 180-degree upheaval of consumers’ needs impacted the fashion ecommerce industry heavily, with many brands pivoting to face masks and comfort-based apparel just to stay afloat.  Fast forward to 2021: As more Americans get vaccinated…

It’s impossible to use the internet in 2021 and not interact with Amazon at some point. The company accounts for nearly 50% of all e-commerce sales each year, more than eBay, Walmart, and Apple combined. At first glance, it may seem like a no-brainer that e-commerce brands should sell on Amazon. However, hidden in those figures are a number of obstacles that could make selling on Amazon more hassle than it’s worth, both in the…

Whether you’re a marketing veteran or rookie, e-commerce conferences are an excellent way for you to keep abreast of the latest tools, trends, and tactics. They’re also valuable opportunities for those looking to network with top-notch industry leaders.  With many of the world’s largest e-commerce conferences going digital in 2021, you no longer have to worry about travel limitations. Instead, get ready to enjoy discussion sessions and keynote presentations from the comfort of your home. …

Global retail e-commerce is slated to reach a staggering $4.5 trillion by 2021. It’s no surprise, then, that standing out against the crowd is the number one battle retailers face when it comes to marketing their products. So, how do you break through the noise and outperform your competitors? An excellent place to start is by creating an effective email and display campaign that accurately targets your audience.  Know Your Audience  Before we explore how…

If you’re an e-commerce retailer, the thought of selling offline might be unappealing because of the high cost. Understandable, because then you’d have to take multiple costs into account, such as rent, paying utilities, organizing your storefront, and stocking inventory. However, skipping out on engaging directly with the public could be a huge missed opportunity. According to a recent survey, consumers prefer physical stores because of the “ease, immediacy, and experience.” So, what’s the happy…