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e-commerce marketing

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For digital brands and e-commerce retailers, changes in the market this year have been swift and momentous. Shifting consumer habits, new demographics, wild fluctuations in demand, and a constant need to adjust messaging to suit the circumstances on the ground — just keeping up is the biggest challenge of all. As the world edges toward a new milestone — there will be over 2 billion online shoppers worldwide this year — there are several e-commerce…

It’s safe to say that 2019 was an eventful year for direct-to-consumer (D2C) companies. From Shopify creating its fulfillment network to help online retailers overcome logistical challenges to e-commerce sales increasing 18% during the holidays, last year proved to be an exciting, yet challenging time for D2C companies. As we settle into 2020, here are four big e-commerce strategies, in no particular order, that you’ll want to know about to edge out your competition.  Create…

Selling online has come a long way since the first item was ordered online — it was a book, in case you’re wondering. Supported by increasingly advanced technology, retailers of all sizes who sell direct-to-consumer (D2C) have stepped into the world of online sales and seen undeniable success. However, it can be challenging to stay ahead of the competition. Now more than ever, it’s important to continually be aware of emerging e-commerce news, trends, and…

Companies used to require a lot of funding, but the technology era has changed all of that. With free social media platforms, low-cost websites and DIY shopping software tools, an e-commerce business can blossom over a weekend. An e-commerce business’s main challenge isn’t getting started — it’s figuring out how to thrive in a saturated marketplace. So, how can you stand out from the competition and outperform your rivals? How do you compete with the more…