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Congratulations! Your new ecommerce store is set up and ready for customers. From detailed product pages to a streamlined checkout process, you have done the work to ensure the buyer’s experience is superb. Now, it’s time to get the buyers on your website by investing in ecommerce advertising.  Having an ecommerce store enables you to reach a broad audience of potential buyers. But they aren’t just going to come to you, at least not at…

The year 2020 will go down in ecommerce history as one to forever remember. Shoppers have faced pandemic-related restrictions since March; many have grown increasingly comfortable with purchasing everything online, from everyday necessities to holiday gifts. Unsurprisingly, digital retailers have gladly capitalized on the online shopping frenzy, capturing more market share than usual.  However, it hasn’t all been sunshine and rainbows. With more people perusing digital storefronts, clicking on ads, and browsing products as an…

So you finally decided to take the plunge and launch your own online business with Shopify. Congratulations! But… what now? If you’re in it to win it, you’ll need to grow to stay in business for the long haul. But before you start frantically Googling, “How to grow a Shopify business,” take a deep breath: We’ve already compiled the best Shopify resources for you. Here’s everything you should be reading, listening to, and following to…

From blogs to Instagram to Google ads, ecommerce marketing can be a tough beast to conquer, especially for small businesses. How do you know which tactic can best help you boost traffic? Increase conversions? Grab more market share? This comprehensive guide will introduce you to different ecommerce marketing channels, tactics, and tools for every brand at every business stage. Whether you’re just starting out, looking to grow, or aiming to become a brand leader, you…

Nowadays, it is not uncommon to use Google’s search engine to find specific products or services online. In 2020, Google decided to capitalize on this by making Google Shopping even easier for consumers to shop on Google. This feature is beneficial for ecommerce marketers as well.  Now with Google Shopping, ecommerce companies can promote their products on Google for free and further their reach through paid promotions. By using the service for your ecommerce business,…

Search for quotes about design, and you’ll inevitably come across this one: “Good design is obvious. Great design is transparent.” The saying is popular for a reason — from products to websites, the best ones are never too loud or garish. Instead, they deliver an inconspicuously satisfying UI and UX.  In ecommerce, intuitive interfaces and appealing design can dramatically impact a website’s performance, ultimately leading to higher (or weaker) sales. On average, a customer only…

 Of all the growth we saw in e-commerce in 2020, perhaps no industry benefited quite as much as fashion. Though e-commerce fashion stores can’t offer fitting rooms, customers quarantining at home still flocked to their sites to buy clothing. And now, research shows fashion is the largest B2C e-commerce market segment in the U.S. Anyone looking to get involved can turn to platforms like Shopify and WooCommerce, which give independent fashion brands the tools they…

You’ve read the headlines — “How to make six figures selling products online through dropshipping” or “How I made $178,492 in 3 months by dropshipping” —  but what is dropshipping, really? Is it still a viable business model in 2021? And if so, how can you get started? If you’re already an e-commerce entrepreneur, you’ve probably realized that while unveiling your website and making your first sale are truly exciting milestones, challenges like streamlining operations…

The only constant in digital marketing is change. The most recent example is Apple’s announcement that iOS 14, an update that changes the way apps ask for and collects user data, is launching in early spring. Basically, this update requires each person using an Apple device to give consent that their user and device data can be tracked by each app individually.  As you can imagine, this is causing quite a stir for digital marketers…

More than one million brands use Shopify to run their business. It’s no wonder, considering the platform offers one of the easiest off-the-shelf solutions — paving the way to democratize e-commerce. In fact, there’s a famous quote from CEO, Tobi Lutke, in which he distinguishes Shopify from one of its biggest competitors: “Amazon is trying to build an empire. Shopify is trying to arm the rebels.” These so-called rebel brands also benefit from apps —…