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If you’re an e-commerce retailer, the thought of selling offline might be unappealing because of the high cost. Understandable, because then you’d have to take multiple costs into account, such as rent, paying utilities, organizing your storefront, and stocking inventory. However, skipping out on engaging directly with the public could be a huge missed opportunity. According to a recent survey, consumers prefer physical stores because of the “ease, immediacy, and experience.” So, what’s the happy…

Whether an e-commerce business is just starting out or trying to grow, there can be an overwhelming number of factors to consider. Product development, marketing, social media, customer service, and many others require thought and attention for a business to be successful. With so much to consider, it’s easy to overlook one of the most important components: logistics. E-commerce logistics are critical to success — if a business can’t get a product to its customers…

When it comes to brand disruption, imagination is the only limit. The challenger brands making waves today cover all kinds of consumer products and come from every corner of the globe.  The brands that succeed in disrupting traditional industries have many things in common: innovation, ingenuity, drive, and a commitment to the long haul. But they each have something else too — a certain spark that takes the brand into new territory and new spheres…

Selling online has come a long way since the first item was ordered online — it was a book, in case you’re wondering. Supported by increasingly advanced technology, retailers of all sizes who sell direct-to-consumer (D2C) have stepped into the world of online sales and seen undeniable success. However, it can be challenging to stay ahead of the competition. Now more than ever, it’s important to continually be aware of emerging e-commerce news, trends, and…

Companies used to require a lot of funding, but the technology era has changed all of that. With free social media platforms, low-cost websites and DIY shopping software tools, an e-commerce business can blossom over a weekend. An e-commerce business’s main challenge isn’t getting started — it’s figuring out how to thrive in a saturated marketplace. So, how can you stand out from the competition and outperform your rivals? How do you compete with the more…

Convincing people to buy stuff from you is hard, but fierce competition in the e-commerce industry and the quickly shifting foundations for promotion and direct selling only make success more difficult. Product promotion and business growth best practices change continuously as internet browsing habits shift, advertising channels mature, and new platforms emerge. While all of this could be overwhelming, keep in mind these five tried-and-true e-commerce advertising methods and give yourself a great head start.…