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The dictionary definition of a widget is a “gadget” or “an unnamed article considered for purposes of hypothetical example.” Consider this excerpt from a January 2021 article about football coach Nick Saban as a good example: “That guy can sell his shiny widget better than anyone.” But thanks to advances in technology, widgets are actual things now.  What Is a Widget? A website widget is a block of code you can easily embed into your…

Maintaining a positive digital reputation is critical for all companies, especially ecommerce brands that rely heavily on social proof. As more than 84% of shoppers trust reviews as much as they would a personal recommendation, it’s clear that ecommerce reviews — whether hosted on your own site or a third-party platform — are a powerful tool in your marketing arsenal.  But how do you transform those one-star duds into glowing five-star testimonials? How can you…

The nature of online business is changing fast, but that’s nothing new. In fact, managers in online companies are among the most adaptable, flexible, and forward-looking professionals out there.  That’s primarily due to necessity. With an average growth rate of 25.6% in ecommerce sales over the years 2014 to 2017, cyber-entrepreneurs have had to scale their businesses pretty quickly. But now, with global ecommerce sales amounting to nearly $3.5 trillion worldwide in 2019, a new…

“If you build it, they will come” is not exactly true of Shopify stores. To date, the ecommerce platform has helped more than one million brands sell online. But with Shopify’s success comes increased competition for online sellers, who are also vying for consumer attention with veritable retail giants. The secret to standing out and holding your own is Shopify SEO. By implementing the right site strategies, even small sellers can muscle their way into…

If you’re a digital marketing professional hoping to grow an ecommerce brand, selecting which marketing platform to use can be challenging. As the world of digital advertising has become more complex, so have the platforms that give brands the tools they need to refine strategies and attain strong returns on their marketing spend. The choice often comes down to two major competitors: Google Ads and AdRoll’s Ecommerce Marketing Platform. So, what’s the best choice for…

Think about your favorite outfit. What does it look like? How does it make you feel? Why did you buy it in the first place? This is, in effect, the basics of fashion copywriting. There was perhaps a time when fashion brands could get away with letting their clothes do the talking. However, as more fashion brands flood the online market, it’s imperative they nail their copywriting to set themselves apart in this increasingly competitive…

Congratulations! Your new ecommerce store is set up and ready for customers. From detailed product pages to a streamlined checkout process, you have done the work to ensure the buyer’s experience is superb. Now, it’s time to get the buyers on your website by investing in ecommerce advertising.  Having an ecommerce store enables you to reach a broad audience of potential buyers. But they aren’t just going to come to you, at least not at…

The year 2020 will go down in ecommerce history as one to forever remember. Shoppers have faced pandemic-related restrictions since March; many have grown increasingly comfortable with purchasing everything online, from everyday necessities to holiday gifts. Unsurprisingly, digital retailers have gladly capitalized on the online shopping frenzy, capturing more market share than usual.  However, it hasn’t all been sunshine and rainbows. With more people perusing digital storefronts, clicking on ads, and browsing products as an…

So you finally decided to take the plunge and launch your own online business with Shopify. Congratulations! But… what now? If you’re in it to win it, you’ll need to grow to stay in business for the long haul. But before you start frantically Googling, “How to grow a Shopify business,” take a deep breath: We’ve already compiled the best Shopify resources for you. Here’s everything you should be reading, listening to, and following to…