Selling online has come a long way since the first item was ordered online — it was a book, in case you’re wondering. Supported by increasingly advanced technology, retailers of all sizes who sell direct-to-consumer (D2C) have stepped into the world of online sales and seen undeniable success. However, it can be challenging to stay ahead of the competition. Now more than ever, it’s important to continually be aware of emerging e-commerce news, trends, and…
Companies used to require a lot of funding, but the technology era has changed all of that. With free social media platforms, low-cost websites and DIY shopping software tools, an e-commerce business can blossom over a weekend. An e-commerce business’s main challenge isn’t getting started — it’s figuring out how to thrive in a saturated marketplace. So, how can you stand out from the competition and outperform your rivals? How do you compete with the more…
Convincing people to buy stuff from you is hard, but fierce competition in the e-commerce industry and the quickly shifting foundations for promotion and direct selling only make success more difficult. Product promotion and business growth best practices change continuously as internet browsing habits shift, advertising channels mature, and new platforms emerge. While all of this could be overwhelming, keep in mind these five tried-and-true e-commerce advertising methods and give yourself a great head start.…
Many e-commerce businesses have leveraged Shopify to sell their products online. We’ve put together a few tips to help you grow your Shopify store and build your brand online.
E-commerce strategies change as technology, and the world of digital marketing continues to evolve. To stay ahead of the curve, here are 5 growth hacks for accelerating growth in 2020 and beyond.
Growing an apparel business has plenty of challenges, though you shouldn’t let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
Each year, consumers spend billions of dollars on Valentine’s Day. In this blog post, find out how they’re shopping, what they’re buying, and more.
How one e-commerce website championed female empowerment to engage with their customer base and increase sales.