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E-Commerce

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Selling online has come a long way since the first item was ordered online — it was a book, in case you’re wondering. Supported by increasingly advanced technology, retailers of all sizes who sell direct-to-consumer (D2C) have stepped into the world of online sales and seen undeniable success. However, it can be challenging to stay ahead of the competition. Now more than ever, it’s important to continually be aware of emerging e-commerce news, trends, and…

Companies used to require a lot of funding, but the technology era has changed all of that. With free social media platforms, low-cost websites and DIY shopping software tools, an e-commerce business can blossom over a weekend. An e-commerce business’s main challenge isn’t getting started — it’s figuring out how to thrive in a saturated marketplace. So, how can you stand out from the competition and outperform your rivals? How do you compete with the more…

Convincing people to buy stuff from you is hard, but fierce competition in the e-commerce industry and the quickly shifting foundations for promotion and direct selling only make success more difficult. Product promotion and business growth best practices change continuously as internet browsing habits shift, advertising channels mature, and new platforms emerge. While all of this could be overwhelming, keep in mind these five tried-and-true e-commerce advertising methods and give yourself a great head start.…