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Dynamic Ads

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Brand awareness continues to be top-of-a-mind for direct-to-consumer (D2C) brands and digital marketing agencies alike. According to Marin Software, it was the top priority for digital marketers in 2019. Creating that initial awareness is important, but it’s what D2C brands and agencies do with it that makes all the difference. On average, it takes 56 touchpoints for a window shopper to become a customer, which means that brand awareness is only the first step of the customer journey.…

E-commerce marketing strategies must incorporate dynamic retargeting to be fully effective. On average, 96% of site visitors will leave your website before converting into customers, and the average shopper visits a site over nine times before making a purchase. Retargeting helps to capture those lost opportunities and shorten the conversion time by ensuring your brand remains at the forefront of consumer minds. Wherever they spend time online — whether it be their favorite websites, social…