Tag

Display Advertising

Browsing

In 1994, AT&T ran the first banner ad on the site now known as Wired.com, asking, “Have you ever clicked your mouse right here? You will.”  It reportedly had a 44% click-through rate (CTR) — and from there, the digital advertising industry was born.  Today, the average CTR is somewhere around 0.2%, so the time has long gone since marketers could rely on sheer novelty for clicks. But that’s not to say the format hasn’t…

It’s becoming essential for companies in the direct-to-consumer (D2C) online space to tell a cohesive and personalized story about their products and their brand. Why? Because big brands like Nordstrom are doing it (and they’re absolutely nailing it). However, leveling up your marketing strategies to compete with corporate giants is easier said than done — compared to small businesses, they have a lot more money and much bigger teams. So, how do you break through…