Whether it’s a bridesmaid dress, a meal prep subscription or a fancy linen duvet cover, chances are social media has influenced your purchase of a product or service, and you’re not alone. According to Sprout Social, 84% of millennials said they were more likely to buy from a brand they follow on social media compared to a brand they don’t follow on social. Leading the way is Instagram, the Facebook-acquired platform with over 500 million…
Embedded in the fabric of AdRoll is a hungry desire to truly understand our customers so that we can be of better service to them. This includes learning how they’re navigating marketing challenges, pain points they’re trying to solve, creative tricks of the trade, what they’re prioritizing, and overall consumer trends. Last month, we hosted 30 customers from various sizes and industries at our Customer Advisory Board in New York City. The event was a great opportunity…
Direct-to-consumer (D2C) brands continue to utilize brand storytelling to build customer loyalty. In this post, we go over a few examples from top brands and show how you can replicate their tactics.
There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
