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In the previous post, Offline to Online: E-Commerce Platforms and Product Ideas, we covered the different types of e-commerce platforms and which kinds of products to sell. Now, let’s explore the elements of an online customer acquisition strategy and how to get your products into the hands of consumers.   In this article:  E-commerce Customers vs. In-Person Customers Identifying the Best E-commerce Customers Building ICPs and Personas Finding Customer Data Finding Customers Online Setting Up an…

Everyone has their own idea of what “digital transformation” means. For some brands, it’s little more than uploading their catalog to the internet. Others have found new customers by moving advertising and marketing efforts online. Thinking about digital purely in terms of “How can I do what I’m doing now, but online” isn’t enough, and it’s certainly not just creating an e-commerce website or occasionally posting on Instagram. Digital-first is about achieving the perfect unified…