Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.
Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.
With new brands popping up daily and channels making it easier for shoppers to buy, it’s harder to stand out. In this post, we show how to identify your differentiators and break through the noise.
How well do you know your competition? We created a worksheet to help you spot your competitors’ tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.
Viewability has become one of the hottest topics among today’s marketers. With 54% of display ads never being viewed, it’s obvious why. In this post, we cover what it is, why it’s important, and more.
To skyrocket your own Fourth of July sales, we’ve compiled four growth strategies from ambitious brands that can help you make the most of this holiday.
Before you fire up the grill or pack your beach bag, check out this post to learn five ways you can optimize your Memorial Day sales emails and capture a chunk of those consumers.
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.