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The leaves are changing, and so is the season, which means there’s a fresh influx of content opportunities for your social media channels. Love it or hate it, fall is probably the most talked-about season of the year, and chock-full of holidays on top of that. All of this can make for great content inspiration for your social media channels, regardless of your industry, audience, or brand.  Here’s how to get your community ready for…

It’s a miracle when a business becomes successful without investing in analytics. Mostly because it’s incredibly hard to grow without keeping track of your company’s data. Case in point: Every business needs reliable marketing analytics, which in turn help drive tactical and strategic decisions. The more attention and effort you dedicate toward it, the clearer and more informative your insights will be. As the CEO and founder of Improvado, a marketing analytics middleware company, I…

Google’s free web analytics service, Google Analytics, provides a dizzying array of insights into site performance and customer behavior. While paid tools offer similar insights on silver platters, you can still get much — if not all — of the information you need with a little grit and determination in Google Analytics. It’s one of the most important tools featured in our Marketing Audit ebook.  We won’t insult you by calling this Google Analytics for…

“The opportunity of defeating the enemy is provided by the enemy himself.” The Art of War may be an ancient Chinese military manual published centuries ago. Still, this quote by author and general Sun Tzu is a timeless reference for battle strategy — and even applies to business.   No matter how original your company or products are, you are partially defined by the market and its competition.  Who else offers similar products and services? How…

2020 has been nothing if not unpredictable. Eight months into the year, brands and marketers are still struggling to find their footing and anticipate the next turn on this wild ride.  Earlier this year, AdRoll put together a report on consumers to understand how the COVID-19 pandemic changed the way people shopped. As we approach the start of the holiday season, we want to check out how the people powering brands are dealing with the…

As a direct-to-consumer (D2C) brand, expanding your business may be one of the toughest challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit. While many things have the potential to go wrong, you can get ahead of the game by creating a marketing strategy that you’re confident about. Luckily, we have a marketing…

It’s now more imperative than ever for brands to have an owned digital presence — companies without an e-commerce presence need to build one out to remain viable. This guide will help brands understand the challenges and opportunities for moving their business from physical to digital, from relying on third-party platforms to managing their own thriving e-commerce presence. In this article: Types of E-Commerce Platforms Overview of Major E-Commerce Platforms Product Considerations for Moving Online…

The customer journey is quickly becoming more than just a map of activities that lead to conversion. With the sophisticated analytics tools and global data sets we have access to today, it’s not uncommon for the journey to influence user interface and product designs, brand guidelines, and even hiring and acquisition. The customer journey has evolved beyond simply informing marketing materials — it’s been identified as the key to unlocking customer-centricity and long-term business success. …

With all the talk about online strategies, it’s easy for direct-to-consumer (D2C) retailers to ignore the opportunities available in offline channels such as brick-and-mortar stores. This is unfortunate, since 82% of millennials prefer to shop brands with physical stores, and 80% of Gen Z look forward to in-store shopping. So, what’s the solution? By syncing your physical and digital channels, you can provide an amazing “phygital” (physical + digital) experience that seamlessly incorporates all of…