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digital marketing trends

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Competition in the ecommerce world is getting more brutal — the industry is saturated with hundreds of thousands of companies looking to accomplish similar goals. Marketers are tasked with staying up to date on marketing trends, learning new platforms and tools, and finding ways to increase productivity and improve campaign results. Sound exhausting? It is — but it doesn’t have to be. With more and more ecommerce automation tools and platforms available, marketers can optimize…

In 2019, the year before COVID-19 became the single most disruptive force in recent memory, the events industry was valued at $1.135 trillion worldwide. Since then, physical gatherings have been heavily impacted by social distancing and pandemic-related lockdowns. Still, the industry pivoted, with digital events at the forefront — both for personal activities like birthdays and weddings and for businesses that relied on in-person conventions for sales and marketing. It’s worth asking the question: As vaccines…

The customer journey is quickly becoming more than just a map of activities that lead to conversion. With the sophisticated analytics tools and global data sets we have access to today, it’s not uncommon for the journey to influence user interface and product designs, brand guidelines, and even hiring and acquisition. The customer journey has evolved beyond simply informing marketing materials — it’s been identified as the key to unlocking customer-centricity and long-term business success. …

Strong, working relationships are the key to the success of any team, no matter the arena. The Chicago Bulls didn’t win six NBA titles without Michael Jordan and Scottie Pippen. Without Lennon and McCarthy working their song-writing magic, The Beatles would’ve never revolutionized music and culture. The fact is that partnerships are one of the foundational pieces of any successful team or organization. This idea has influenced the relationship between us and the direct-to-consumer (D2C)…

John F. Kennedy famously said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.” To the digital marketer, change is not only the law of life but the law of success. It isn’t without a keen eye on the future, and the thoughtful application of forward-thinking strategies that a marketer can address the rapidly-changing needs of the digitally connected customer and stay…