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Big changes are coming fast for advertisers who rely on cookies from third-party players to power their online advertising strategies. It’s been a long time coming given the growing drumbeat of consumer privacy worldwide — and we still don’t know what alternative browsers like Google will offer to make up for it — but now is certainly the time for advertisers to prepare for what’s to come. Here’s a comprehensive guide to first-party cookies vs.…

Why Digital Marketing Analytics Are Crucial to Your Business Success Everyone has access to data. Most can read it; some can even make assumptions from it. But very few can build on their data in a timely, relevant, and profitable manner. The people in these cases may have too much data or be looking at the wrong metrics. Perhaps they put too much stock in the wrong data sets or simply don’t quite understand their customer journey.…