Let’s talk about customer segmentation in the context of a dating game show. Well, why not? Think about it: To market effectively, you need to understand your customers; to have a lasting relationship, you’ve also got to know and understand your partner. But, first… What’s Customer Segmentation? Customer segmentation is the practice of splitting a customer base into groups that are similar in specific ways relevant to marketing, such as gender, interests, activities, location, and…
Let’s get a little more specific about the different tactics you can use to reach your target market successfully. Blog content, digital advertising, social media, and other tactics and channels can all be leveraged to deliver your message to the appropriate audience. But how do you decide which tactic to choose? That depends on your specific marketing goal. The different channels mentioned line up with a particular objective you set for your business. That could…
The customer journey is quickly becoming more than just a map of activities that lead to conversion. With the sophisticated analytics tools and global data sets we have access to today, it’s not uncommon for the journey to influence user interface and product designs, brand guidelines, and even hiring and acquisition. The customer journey has evolved beyond simply informing marketing materials — it’s been identified as the key to unlocking customer-centricity and long-term business success. …
Event marketing is grueling: submitting POs, approving contracts, and the marathon booth sessions. We’ve compiled a list of the 10 types of people you’ll likely interact with at your next conference.
You may think you don’t have the resources or the team to utilize video. We’ve debunked five common misconceptions and show how you can leverage video to build awareness and make a lasting impression.
Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.
Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.
With new brands popping up daily and channels making it easier for shoppers to buy, it’s harder to stand out. In this post, we show how to identify your differentiators and break through the noise.
How well do you know your competition? We created a worksheet to help you spot your competitors’ tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.