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Since arriving on the digital marketing scene in the mid-90s, cookies have remained an integral tool for understanding their customers. However, evolving public expectations for user data privacy have catalyzed a shift away from the use of certain cookies — specifically, third-party cookies — to track consumers online. In response, major legislation such as Europe’s GDPR law and the California Consumer Protection Act (CCPA) pushed significant changes in how marketers manage, trade, and use customer…

According to a recent study, preliminary numbers show that COVID-19 has pushed up internet use by 70%. With so much of the world’s population under lockdown, millions have spent most of 2020 creating and consuming digital content — it became the year for fleeting jokes, social challenges, and new platforms. Let’s head down memory lane and explore four of the most buzz-worthy marketing moments and how to incorporate these recent internet behavior changes into your 2021…

This holiday season will be a strange one. With the pandemic still raging in many places and many physical stores closed, many businesses will rely on digital marketing to generate sales. At the same time, we are in the middle of a revolution that may well change digital marketing forever — the advent of AI tools. By 2021, 80% of emerging technologies will be AI-based, Gartner predicts. The first of these AI-powered tools are already…

This is it, folks! The event of a century, the clash of titans that will determine marketing for the next 40 years: the Generation Throwdown.  In this corner, we have the world-weary warriors — the generation that gave us tight jeans, flannel shirts, and beards as a lifestyle — the millennials! Marked by adolescence bookended by 9/11 on one side and the Great Recession on the other, millennials have had it rough, and it shows:…

When Lou Montulli began his work on web browsers in the early 1990s, he became interested in restoring user sessions when they returned to visit a web page. Lou devised a way to store small data files locally to make it faster and easier for these users to pick up where they left off. He began describing these data files as “cookies,” a term commonly associated with certain operating systems and programming languages of the time. …

It’s December and both Black Friday and Cyber Monday are behind us — which means the end-of-year holidays are practically here and 2020 is nearly behind us. But before we get a fresh start in 2021, one challenge for brands remains: capturing consumers’ spend on gifts, which is expected to reach $189 billion online and as much as $767 billion overall. But between deals in October and canceled celebrations, this is no ordinary holiday season.…

Marketing attribution is a vast and complicated process, even for the most experienced of marketers. In this day and age, it’s necessary to use some type of platform to get the best results possible, no matter what industry or size of business you are running. That being said, it’s difficult and time-consuming to test out different marketing attribution software on company time and the company’s dime. That’s where a good look at your options enables…

E-commerce businesses lose an estimated $4.6 trillion each year due to cart abandonment — over 3/4 of shoppers leave items in their cart without purchasing. It’s a massive number that impacts the bottom line of every e-commerce store.  The most common antidote to cart abandonment is an abandoned cart recovery email campaign that targets cart abandoners with relevant messages intended to drive website traffic and sales completion. The most effective of these campaigns work in…

Marketing for e-commerce retail is about optimizing your opportunities to engage with customers and maximizing the revenue generated from every interaction. That means finding ways to connect with consumers even after they’ve left your website or digital shop. One of the most common ways that this occurs is through cart abandonment. Research shows that nearly 80% of online shopping carts are abandoned, meaning that almost 4x as much value is lost from customers leaving the…

Cart abandonment costs businesses $4.6 trillion every year. That’s basically the GDP of Germany, which, for the record, is Europe’s largest and strongest economy. Perhaps worse, far more first-time site visitors never do anything at all. In fact, research shows 98% of consumers don’t buy anything on their first visit. You’ve spent time and money getting them there, only to see them leave empty-handed. These visitors and sales aren’t necessarily lost forever, though. The right…