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Digital Marketing

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Cybersecurity: It’s an issue consumers, business owners, and marketers need to be on high-alert about — more so than ever before. It doesn’t help that the lexicon of internet privacy terms continues to grow as new hacks are created in the ongoing war between web users and the organizations that want their data.  We know it can be hard to keep up with all the acronyms and technical lingo involved in that tug of war…

If there’s one constant in online marketing — or life in general, actually — it’s change. Marketers are conditioned to adapt to everything, from algorithms changing and channels rising and falling, to acronyms coming in and out of popularity and strategies constantly evolving. But the silver lining is while these changes can be challenging, they also yield opportunities. Now in 2021, marketers are facing another dual challenge and opportunity: the death of third-party cookies, resulting…

There’s so much to do when you start your first — or fiftieth — digital marketing business. There’s ad copy to write, landing pages to design, and of course, tons of ads to build from scratch. Sometimes people get a little bit lost in all of that. They start to create their online presence, forgetting about the main reason they are doing it in the first place: their customer. This is the point where every online business…

Calling all Shopify ecommerce entrepreneurs: Are you looking for partners, tools, and resources to help grow your store? If your answer is a resounding yes (as it should be!), listen up — the Shopify community is here to help.  While Shopify’s easy-to-use interface, helpful customer support, and robust app store make it incredibly convenient to set up your ecommerce business, it can be a challenge to rise above your competitors and attract more customers.  Luckily,…

The skincare industry is changing rapidly. While demand historically came from older consumers, a growing younger customer base is taking over. A lot of that is thanks to the rise of social media — there are thousands of beauty influencers who make it their job to showcase the latest skincare trends and products across YouTube and Instagram.   But while it’s great that the younger generation is hopping on the skincare train, this has also welcomed…

The year 2020 will go down in ecommerce history as one to forever remember. Shoppers have faced pandemic-related restrictions since March; many have grown increasingly comfortable with purchasing everything online, from everyday necessities to holiday gifts. Unsurprisingly, digital retailers have gladly capitalized on the online shopping frenzy, capturing more market share than usual.  However, it hasn’t all been sunshine and rainbows. With more people perusing digital storefronts, clicking on ads, and browsing products as an…

Marketing changed overnight in 2020, with a significant shift in digitalizing efforts. Social media platforms, in particular, saw substantial growth in 2020, with major platforms gaining 10% more users in the last year. Here are the top social media trends to grow your brand on social media in 2021.  1. SEO Will Play an Integral Role Discoverability on social media platforms isn’t just tied to hashtags anymore. Instagram recently announced that they’re going to roll out keyword…

It’s always a good idea to assess your marketing performance throughout the year — you want to continue to optimize on reaching the right people to generate leads and increase sales. However, it’s easier said than done. Often, when people approach us at Socialike to improve their marketing results, they’re overlooking a bunch of easy, quick wins. To make sure you’re getting the most out of your marketing, here’s a collection of our top five…

Search for quotes about design, and you’ll inevitably come across this one: “Good design is obvious. Great design is transparent.” The saying is popular for a reason — from products to websites, the best ones are never too loud or garish. Instead, they deliver an inconspicuously satisfying UI and UX.  In ecommerce, intuitive interfaces and appealing design can dramatically impact a website’s performance, ultimately leading to higher (or weaker) sales. On average, a customer only…

 Of all the growth we saw in e-commerce in 2020, perhaps no industry benefited quite as much as fashion. Though e-commerce fashion stores can’t offer fitting rooms, customers quarantining at home still flocked to their sites to buy clothing. And now, research shows fashion is the largest B2C e-commerce market segment in the U.S. Anyone looking to get involved can turn to platforms like Shopify and WooCommerce, which give independent fashion brands the tools they…