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The sun is up, the sky is blue, and consumers are peeking out of their homes, ready to engage with the physical retail landscape once again. After more than a year of restrictions and lockdowns, brick-and-mortar retailers are starting to reap the benefits of post-pandemic reopenings. But what about digital brands? During the pandemic, ecommerce saw unprecedented growth: In the U.S., consumer spending in ecommerce channels grew by 44% to $861.12 billion by the end…

From tips and tricks to growth hacks, we marketers crave ways to increase our success that save us time, money, and personal energy. But let’s be real — there are absolutely no silver growth bullets. Growing an ecommerce brand takes resources, strategy, creativity, and flexibility, plus a lot of grit and a bit of grace. But once you’ve got a solid, well-rounded marketing strategy in place, there are relatively quick and approachable experiments you can (and should!) incorporate…

With COVID-19 vaccines making their way to communities around the world, there appears to be light at the end of the tunnel after one of the most singularly disruptive events in recent memory. Already, companies have begun crafting their post-pandemic ecommerce strategy ideas — one of the clearest signs yet that life may be heading back to some semblance of normalcy. But if there is one lesson we learned from this era, it’s that the…

The phrase “always be closing” was forever immortalized in the 1992 film Glengarry Glen Ross as the mantra for salespeople everywhere. Nearly 30 years later, the updated phrase for the modern age might read something like “always be upselling.” With the tools provided by AI-assisted marketing, lightning-fast communication, and comprehensive data collection, it’s never been easier to find the most effective and relevant upsell for your customers. Despite this fact, money is left on the…

Big changes are coming for digital cookies, the text files that track consumer behavior online, as Google Chrome phases them out by 2023. The good news for advertisers is the change only impacts third-party cookies, which are placed on a site via a third party — hence the name. First-party cookies, which are created and stored by the site a user visits — and help browsers remember user-specific data like passwords and the items shoppers…

In 2019, the year before COVID-19 became the single most disruptive force in recent memory, the events industry was valued at $1.135 trillion worldwide. Since then, physical gatherings have been heavily impacted by social distancing and pandemic-related lockdowns. Still, the industry pivoted, with digital events at the forefront — both for personal activities like birthdays and weddings and for businesses that relied on in-person conventions for sales and marketing. It’s worth asking the question: As vaccines…

There has been a lot of chatter around cookies recently, and not just because it’s Girl Scouts season. Web cookies — which, for years, have impacted how we shop, browse, and search online — are undergoing major changes with enormous implications for ad publishers, users, and brands.  We know how difficult it can be for marketers to keep track of the flurry of activity surrounding web cookies. This guide provides an in-depth overview of how web…

Cybersecurity: It’s an issue consumers, business owners, and marketers need to be on high-alert about — more so than ever before. It doesn’t help that the lexicon of internet privacy terms continues to grow as new hacks are created in the ongoing war between web users and the organizations that want their data.  We know it can be hard to keep up with all the acronyms and technical lingo involved in that tug of war…

If there’s one constant in online marketing — or life in general, actually — it’s change. Marketers are conditioned to adapt to everything, from algorithms changing and channels rising and falling, to acronyms coming in and out of popularity and strategies constantly evolving. But the silver lining is while these changes can be challenging, they also yield opportunities. Now in 2021, marketers are facing another dual challenge and opportunity: the death of third-party cookies, resulting…

There’s so much to do when you start your first — or fiftieth — digital marketing business. There’s ad copy to write, landing pages to design, and of course, tons of ads to build from scratch. Sometimes people get a little bit lost in all of that. They start to create their online presence, forgetting about the main reason they are doing it in the first place: their customer. This is the point where every online business…