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Facebook, Google, Instagram — they’re mainstays in every marketer’s toolbox to reach millions of shoppers. But let’s be real: They’re not always the most exciting ad placements. After all, many of us have become so accustomed to social media ads when scrolling through our feeds that it’s almost effortless to tune them out. (Yes, even the brightly colored and pun-tastic ones.) It’s time to get more creative and “add a little bit of spice,” as…

Social media platforms like Facebook and Twitter make it easy for anyone to share their musings with the world — but the sad truth is most posts languish in obscurity. Because of the sheer number of brands, influencers, and regular people creating content, the reality of social media is for every “Egg That Broke Instagram,” there are millions of carefully crafted posts that will go unnoticed.  If you’re still wondering how to go viral on…

While display advertising is a super easy tactic for marketers to get started with, there’s more to them than just designing a banner, submitting it to ad networks, and hoping for the best. In fact, given the hundreds, if not thousands, of ads inundating digital consumers every day, it’s become increasingly clear that display advertising needs to be more targeted, personalized, and dynamic than ever before. (Yet, all too often, brands fail to maximize their…

What’s important to customers should be important to you. As interactive 3D ads grow in popularity among consumers, it’s time to start thinking about building your own as a way to engage audiences with your products and services. According to a Magna International report, interactive 3D ads are more effective than static display ads. Viewers spend 47% more time watching interactive video ads compared to ordinary video ads, and an interactive ad is 32% more…

While we may no longer regularly tune in to QVC, livestream selling is more relevant than ever. If you scratched your head reading the previous sentence—whether you’re saying “I have no idea what QVC stands for” or “I’m skeptical that people in 2021 are interested in QVC-style selling”—we’re here to impart some wisdom on live marketing. 1. Livestreaming Isn’t Just for Gamers Anymore Livestream selling—where a host promotes products in a live video format—is a…

Ever wonder how some brands are always successful when creating buzz and consistent messaging across their channels? Think, for example, of Coke’s “Share a Coke” campaign or GEICO’s gecko brand mascot. Two words: integrated marketing. Studies have found that integrated campaigns aligning four or more channels can outperform one- or two-channel campaigns by a whopping 300%! While integrated marketing isn’t exactly rocket science, there is definitely a formula for success. With that being said, here are seven…

With all of the tools available to digital marketers today, it can be easy to become confused about the various roles, functions, and solutions these platforms provide for brands, especially when developed and offered by the same company. Google’s advertising tools are considered industry standard because of their low (and often free) costs, ease of use, and relatively intuitive setup. The two that are arguably mixed up most often are Google Tag Manager (GTM) and…

If you’re responsible for marketing an ecommerce brand, there’s a good chance you’ve already encountered Google Tag Manager, part of Google’s suite of digital advertising tools. Tag Manager is a crucial part of Google Analytics that helps channel data from your website to your platforms to create and publish ad campaigns. That data is essential for understanding how your users and potential customers navigate your brand ecosystem, and it enables more effective and personalized campaigns.…

With the highly competitive nature of today’s ecommerce market, there’s often simply too much for one marketer to handle: multiple ad channels, social media accounts, emails, tracking, analysis, testing, and much more. Success in the world of ecommerce marketing requires the ability to focus on multiple campaigns at once and the use of data to continuously refine creative choices and overall strategy. That’s why so many ecommerce marketers turn to digital advertising platforms that can…

The sun is up, the sky is blue, and consumers are peeking out of their homes, ready to engage with the physical retail landscape once again. After more than a year of restrictions and lockdowns, brick-and-mortar retailers are starting to reap the benefits of post-pandemic reopenings. But what about digital brands? During the pandemic, ecommerce saw unprecedented growth: In the U.S., consumer spending in ecommerce channels grew by 44% to $861.12 billion by the end…