Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.
The Memorial Day holiday is one of the biggest shopping periods of the year. In this post, we give a few steps to creating campaigns that re-engage past customers and ultimately, lead to big sales.
Before you fire up the grill or pack your beach bag, check out this post to learn five ways you can optimize your Memorial Day sales emails and capture a chunk of those consumers.
Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. This is where incremental lift testing comes in. The Importance of Randomized Control Experiments When most people think of randomized controlled experiments, clinical trials, in which one group…
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
Have video advertising campaigns already running but not seeing the performance you’d like? We’re here to help with the latest tips and tricks to get your video ads firing on all cylinders.