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Digital Advertising

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Facebook, Google, Instagram — they’re mainstays in every marketer’s toolbox to reach millions of shoppers. But let’s be real: They’re not always the most exciting ad placements. After all, many of us have become so accustomed to social media ads when scrolling through our feeds that it’s almost effortless to tune them out. (Yes, even the brightly colored and pun-tastic ones.) It’s time to get more creative and “add a little bit of spice,” as…

While display advertising is a super easy tactic for marketers to get started with, there’s more to them than just designing a banner, submitting it to ad networks, and hoping for the best. In fact, given the hundreds, if not thousands, of ads inundating digital consumers every day, it’s become increasingly clear that display advertising needs to be more targeted, personalized, and dynamic than ever before. (Yet, all too often, brands fail to maximize their…

It’s (going to be) the most wonderful time of the year (in a few months). While we’re still firmly in the middle of “Shot Girl Summer,” it won’t be long before the days start to cool, the leaves turn orange, and consumers indulge in all things pumpkin spice. 🎃 🍵 Over the years, the holiday season has become an increasingly key time for brands to capture sales. With this year being no different, we’ve conducted…

An effective marketer knows how to set up proper ad targeting for their digital campaigns. When it comes to ad targeting, the problem is not a shortage of digital advertising platforms or opportunities; it’s knowing how to effectively use the tools available to create a strategy that works. Clearly defining your strategy not only provides you with the results you’re looking for but also saves you time and money. So, how do you get started?…

There has been a lot of chatter around cookies recently, and not just because it’s Girl Scouts season. Web cookies — which, for years, have impacted how we shop, browse, and search online — are undergoing major changes with enormous implications for ad publishers, users, and brands.  We know how difficult it can be for marketers to keep track of the flurry of activity surrounding web cookies. This guide provides an in-depth overview of how web…

Nowadays, it is not uncommon to use Google’s search engine to find specific products or services online. In 2020, Google decided to capitalize on this by making Google Shopping even easier for consumers to shop on Google. This feature is beneficial for ecommerce marketers as well.  Now with Google Shopping, ecommerce companies can promote their products on Google for free and further their reach through paid promotions. By using the service for your ecommerce business,…

The word “cookies” is no longer limited to describing a tasty treat. Today, we understand the term through the lens of tech — cookies are a way for websites to improve digital experiences, serve personalized ads, and save passwords.  Though helpful, our affinity toward cookies has dwindled in recent years. We’ve grown warier of digital ads and more concerned about user privacy and data protection. In light of regulations such as the EU’s General Data…

You’ve read the headlines — “How to make six figures selling products online through dropshipping” or “How I made $178,492 in 3 months by dropshipping” —  but what is dropshipping, really? Is it still a viable business model in 2021? And if so, how can you get started? If you’re already an e-commerce entrepreneur, you’ve probably realized that while unveiling your website and making your first sale are truly exciting milestones, challenges like streamlining operations…

Advertisements are most effective when the right people see them at the right time. You can test multiple digital ad campaigns over a variety of platforms and adjust accordingly in the hopes of arriving at a definite conclusion, or you can take the more efficient and accurate route: contextual targeting.  Contextual targeting enables you to streamline your advertising efforts, personalize your ad campaigns, and target people who are already searching for products, services, or brands…

This year has been brutal, so we certainly wouldn’t blame you if you’re counting down to a fresh start in 2021 by now. However, we have to get through the all-important holiday season, which is arguably the single-most significant time of year for brands and their marketing departments. There’s no rest for the weary, right? Nevertheless, you might be wondering if any high-tech solutions might ease the burden of at least some of the day-to-day…