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Advertisements are most effective when the right people see them at the right time. You can test multiple digital ad campaigns over a variety of platforms and adjust accordingly in the hopes of arriving at a definite conclusion, or you can take the more efficient and accurate route: contextual targeting.  Contextual targeting enables you to streamline your advertising efforts, personalize your ad campaigns, and target people who are already searching for products, services, or brands…

This year has been brutal, so we certainly wouldn’t blame you if you’re counting down to a fresh start in 2021 by now. However, we have to get through the all-important holiday season, which is arguably the single-most significant time of year for brands and their marketing departments. There’s no rest for the weary, right? Nevertheless, you might be wondering if any high-tech solutions might ease the burden of at least some of the day-to-day…

It’s the moment we’ve all been waiting for — 2020 is finally coming to a close. While this holiday season will differ from those of yesteryears, it’ll still be the time for turning on the Hallmark channel, chugging eggnog, exchanging gifts, and spreading cheer.  For retailers, however, the celebrations can’t start yet. After conquering a hectic Black Friday and Cyber Monday, they’ll need to ramp up for the year-end shopping mayhem — a whopping 40…

Have you ever noticed when a product you’re interested in seems to follow you around the internet? Or worse, when you continue to see ads for an item you’ve already purchased? It’s happened to all of us. And we’re willing to bet that experience was one of the first times you encountered retargeting in online advertising, even if it was poorly executed. These useless reminders often irk shoppers, destroy brand affinity, and waste ad budget.…

Facebook first started offering ads in 2007 — three years after the company was founded — with only three options: branded Facebook pages, an ad system called Social Ads, and an interface “to gather insights into people’s activity on Facebook that marketers care about.” And the rest, as they say, is history. Today, Facebook Ads is a nearly $70-billion-a-year business with a plethora of options for the millions of brands that advertise on the platform.…

It happens to all of us — we click on a catchy email from an e-retailer, add a few eye-catching items to our carts, and… close the tab. For one reason or another, card abandonment happens, and it happens frequently. Studies show that in 2019, the average cart abandonment rate across all industries was a whopping 69.57%. Cart abandonment can pose a big problem for e-commerce brands. Luckily, we have a solution: Retargeting ads. Here’s everything…

Shopping cart abandonment happens to all e-commerce retailers, no matter how small or large. Shoppers can be fickle: They may browse for other deals, get distracted, or perhaps never had any intention of checking out in the first place (and simply enjoy the thrill of the chase). No wonder the average cart abandonment rate hovers around 77%. Still, seeing marketing efforts fail to guide conversions successfully can be a massive headache for brands. It’s up…

Thanks to the pandemic, the retail landscape has dramatically transformed, with customers forging new shopping habits and upping their expectations for brands. Digital marketing has evolved just as much, with the development of virtual platforms to replace in-person experiences and campaign redesigns to acknowledge the new reality. Yet, given the rapid onset of new technologies, behaviors, and trends, skilled marketers must look even further into the future.  So, come 2021, will content still be king?…

If you’re wondering whether your brand should be actively selling products on Instagram, consider this: more than 130 million users tap on Instagram Shopping posts each month. Instagram Shopping is a feature that allows brands to sell products directly to the platform’s 1 billion global users. Upon its launch in March 2017, Instagram said it wanted to “create something that was less transactional and more immersive” and that made “mobile shopping feel just like shopping.”…

It’s September. Leaves are starting to turn, pumpkin spice is on the menu, football season is ramping up, and millions of marketers are clearing out their schedules to deal with the round-the-clock insanity that is the holiday advertising season.  Of course, 2020 isn’t like any other year. The rapid spread of COVID-19 has drastically reoriented the way commerce is done across the globe. Vast shutdowns and closures hit brick-and-mortar stores hard. But at the same…