Unlike traditional media like television and print, the internet is interactive, and the relationship between a brand and its customers online is a two-way street. Brands rely on customers to participate in that relationship — by engaging with the brand and eventually purchasing the product or service. In this environment, brands need a compelling call to action (CTA) to motivate a customer to participate. A CTA is a link or button on a webpage —…
Let’s get a little more specific about the different marketing tactics you can use to reach your target market successfully. Blog content, digital advertising, social media, and other tactics and channels can all be leveraged to deliver your message to the appropriate audience. But how do you decide which tactic to choose? That depends on your specific marketing goal. The different channels mentioned line up with a particular objective you set for your business. That…
Digital Agency owners often focus on high-level metrics, but in order to really satisfy clients and grow a business, they need to drill down further. Here are some tips on how to increase margins.
You may think you don’t have the resources or the team to utilize video. We’ve debunked five common misconceptions and show how you can leverage video to build awareness and make a lasting impression.
Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.
Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.
How well do you know your competition? We created a worksheet to help you spot your competitors’ tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.
Today’s ambitious agencies are doing more work than ever before, crafting digital marketing strategies and creating award-winning campaigns. Find out how agencies utilize AdRoll to boost client ROI.
What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.