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demand generation

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In the marketing and sales world, a lot of different, industry-specific terms are created and thrown around. After a while, they either become part of everyday talk or sink into disuse. One of the newest phrases is “demand generation” or “demand generation marketing.” But what exactly is it? And why are people starting to adopt the strategy to build a holistic approach to marketing? What is Demand Generation Marketing? Simply put, demand generation is focused…