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data-driven supply chain

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Data is complicated — sometimes it’s confusing, sometimes it’s a lifesaver. In the world of marketing, it’s a must, and savvy digital marketers are already well-versed in using tools like Google Analytics, Adwords, and other social media analytics to support marketing campaigns. But what about the supply chain? Today, brands that rely on past performance and gut instinct rather than on robust data and predictive analytics are making a big mistake.  For e-commerce companies, supply…