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data-driven marketing

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A recent report predicts that almost $10 billion will be spent in political advertising this year. That’s $3.6 million more than the most recent election year in 2016. No matter which channel you’re on, you can expect a huge increase in political content in the coming months leading up to the November 3rd vote.  It’s not all bad news, though. Our team dug into the data and found that the election year actually had no…

To reiterate from the previous post, attribution helps marketers get the most from their marketing efforts, by understanding the customers’ journey and identifying valuable touchpoints that lead to conversions. This information is critical to creating more effective ad campaigns and boosting revenue. Data-driven attribution is the state-of-the-art attribution technology that enables companies to accurately analyze marketing performance and optimize campaigns to achieve maximum ROI. For more from our attribution series: Attribution Modeling 101: Finding the…

The perfect marketer in today’s ever-evolving landscape wears many hats. They decode data, write compelling copy for any format, come up with creative ideas to overcome challenges, use psychological principles to understand their target audience, sniff out trends, keep up with the ever-changing algorithms across the web and social, optimize every aspect of an email campaign and so much more.  Newsflash: the perfect marketer also doesn’t exist. That’s where tools and technology come into play — they pick up…

There’s no easy way to put this: Uncertainty sucks. It’s also an unavoidable part of life and business. While there’s nothing that any of us can do to avoid uncertainty completely, there are definitely ways for marketers to build a good foundation that has the best possible shot at weathering the storms that come from time to time. Below are some concrete actions you can take now to prepare for any situation: economic uncertainty, a global…

Data is everywhere. Whether it’s web traffic, buyer behavior, or social media engagement, there are numbers for everything. In the Data Never Sleeps report, DOMO estimates that 1.7MB of data will be generated for every person per second in 2020. Many popular analytics platforms help to process and understand the massive amounts of data being generated; however, not all analytics are the same. While most analytics report and assess what has already occurred, predictive analytics…

Data-driven marketing has enormous advantages over traditional marketing strategies. For example, it enables segmentation and allows marketers to customize and personalize messaging for the customer profile of each segment. It also makes it easy to track what messaging is working and to modify and optimize campaigns in real-time. Messaging isn’t the only area in which data-driven marketing can be very valuable. It’s also a key tool in one of the most critical components of any…

Data is complicated — sometimes it’s confusing, sometimes it’s a lifesaver. In the world of marketing, it’s a must, and savvy digital marketers are already well-versed in using tools like Google Analytics, Adwords, and other social media analytics to support marketing campaigns. But what about the supply chain? Today, brands that rely on past performance and gut instinct rather than on robust data and predictive analytics are making a big mistake.  For e-commerce companies, supply…

Big data, artificial intelligence (AI), and machine learning technologies are rapidly changing global business practices. To remain competitive, brands need to embrace data-driven marketing. But integrating it into your business can be a challenge without company-wide buy-in. For data-driven marketing strategies to be as effective, companies need several components in place: At least one primary leader that evangelizes data-backed methods. A consensus throughout all relevant departments that data-driven marketing is a priority. A shift in…