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Data-driven marketing has enormous advantages over traditional marketing strategies. For example, it enables segmentation and allows marketers to customize and personalize messaging for the customer profile of each segment. It also makes it easy to track what messaging is working and to modify and optimize campaigns in real-time. Messaging isn’t the only area in which data-driven marketing can be very valuable. It’s also a key tool in one of the most critical components of any…

Big data, artificial intelligence (AI), and machine learning technologies are rapidly changing global business practices. To remain competitive, brands need to embrace data-driven marketing. But integrating it into your business can be a challenge without company-wide buy-in. For data-driven marketing strategies to be as effective, companies need several components in place: At least one primary leader that evangelizes data-backed methods. A consensus throughout all relevant departments that data-driven marketing is a priority. A shift in…