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d2c trends

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Everything changed in 2020 — including the beauty industry, which has long been dominated by big brands and brick-and-mortar retail. But there’s a shift afoot as consumers gravitate toward direct-to-consumer (D2C) beauty brands like Glossier and Drunk Elephant, which are primarily available online. That’s why by 2023, ecommerce is projected to account for 48% of beauty sales. These beauty ecommerce trends are yet another instance of how consumer shopping behavior has forever been changed by…

The direct-to-consumer (D2C) industry is entering its second decade, and it’s looking very healthy indeed. A U.S.-based survey indicates that consumers will steadily increase their online shopping in the coming years, with one in five saying that 40% of their purchases will be with D2C companies. As the market continues to explode, what are the notable shifts taking place in D2C retail? From advanced tech and traditional marketing to global expansion to personalization, here are…