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d2c partnerships

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When it comes to brand disruption, imagination is the only limit. The challenger brands making waves today cover all kinds of consumer products and come from every corner of the globe.  The brands that succeed in disrupting traditional industries have many things in common: innovation, ingenuity, drive, and a commitment to the long haul. But they each have something else too — a certain spark that takes the brand into new territory and new spheres…

In the marketing and sales world, a lot of different, industry-specific terms are created and thrown around. After a while, they either become part of everyday talk or sink into disuse. One of the newest phrases is “demand generation” or “demand generation marketing.” But what exactly is it? And why are people starting to adopt the strategy to build a holistic approach to marketing? What is Demand Generation Marketing? Simply put, demand generation is focused…

E-commerce has brought many changes to the consumer experience, but one of the most powerful is the rise of direct-to-consumer (D2C) brands. In recent years, D2C brands have succeeded in restructuring the traditional retail system by directly connecting the end customer to the brand itself, with no middleman in between. Let’s explore why D2C is considered the future of retail and why more and more D2C companies are seeking out brand partnerships. The Many Advantages of…

Social media has quickly taken over our modern world. As a society, we can’t go anywhere without someone taking a selfie of an experience or posting their Instagram-worthy meal. Social media is now the primary way we communicate with each other and consume information, making it the best place for brands to connect with their target audiences. In order to effectively reach consumers and keep up with the ever-changing social landscape, marketers must keep a pulse…

Remember when you were a kid, and you just HAD to have the latest McDonald’s Happy Meal toy? Whether it was a Beanie Baby or a Hot Wheels car, you probably devoured many chicken nuggets and french fries to collect all the toys you could. Your little kid brain probably didn’t realize it, but you were witnessing one of the most underrated tools in a marketing professional’s arsenal: co-marketing.  Even though your Happy Meal days…

Hubspot’s chief marketing officer, Mike Volpe, advises marketers to experiment creatively with their marketing. However, even the most creative marketing has to be tempered with some thoughtfulness. History has shown that many companies were perhaps a little too creative in their marketing, with efforts that cost sales and damaged reputations. While it’s always a good idea to learn from our mistakes, what better way to avoid making them than a glimpse at the world’s most…

Remember the days of logging on to Instagram and only seeing photos of the people, puppies, and food pages you follow? Now, it’s hard to scroll through more than five posts without seeing sponsored ads featuring Instagram influencers. Influencer marketing has blown up over the past three years because it’s historically been more cost-efficient and a great way to target the millennial demographic. Let’s dig into what influencer marketing is and talk about eight Instagram…

From the outside, networking events sound super glamorous — interactive workshop sessions with like-minded peers, marketing conferences with panels featuring your favorite self-made female founder, and wine — lots of free wine. But there’s one caveat that we rarely acknowledge: it takes work to network.  After a day filled with meetings and projects galore, it’s tough to find the brain power (read: social desire) to check out a networking event where you might meet some…

With the tidal wave of D2C brands over the last half-decade, it’s become difficult to keep track of how many products there are in a single category (for context, there are as many as 175 D2C mattress companies out there). From the thousands of companies with unique products and compelling stories, how does your company stand out (without breaking the bank)? This is where partnerships come in to save the day.  Outmaneuver the Competition Let’s…