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d2c partnerships

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Social media has quickly taken over our modern world. As a society, we can’t go anywhere without someone taking a selfie of an experience or posting their Instagram-worthy meal. Social media is now the primary way we communicate with each other and consume information, making it the best place for brands to connect with their target audiences.  In order to effectively reach consumers and keep up with the ever-changing social landscape, marketers must keep a…

Remember when you were a kid, and you just HAD to have the latest McDonald’s Happy Meal toy? Whether it was a Beanie Baby or a Hot Wheels car, you probably devoured many chicken nuggets and french fries to collect all the toys you could. Your little kid brain probably didn’t realize it, but you were witnessing one of the most underrated tools in a marketing professional’s arsenal: co-marketing.  Even though your Happy Meal days…

Hubspot’s chief marketing officer, Mike Volpe, advises marketers to experiment creatively with their marketing. However, even the most creative marketing has to be tempered with some thoughtfulness. History has shown that many companies were perhaps a little too creative in their marketing, with efforts that cost sales and damaged reputations. While it’s always a good idea to learn from our mistakes, what better way to avoid making them than a glimpse at the world’s most…

Remember the days of logging on to Instagram and only seeing photos of the people, puppies, and food pages you follow? Now, it’s hard to scroll through more than five posts without seeing sponsored ads featuring influencers. Influencer marketing has blown up over the past three years because it’s historically been more cost-efficient and a great way to target the millennial demographic. Let’s dig into what influencer marketing is and talk about eight Instagram influencers…

From the outside, networking events sound super glamorous — interactive workshop sessions with like-minded peers, marketing conferences with panels featuring your favorite self-made female founder, and wine — lots of free wine. But there’s one caveat that we rarely acknowledge: it takes work to network.  After a day filled with meetings and projects galore, it’s tough to find the brain power (read: social desire) to check out a networking event where you might meet some…

With the tidal wave of D2C brands over the last half-decade, it’s become difficult to keep track of how many products there are in a single category (for context, there are as many as 175 D2C mattress companies out there). From the thousands of companies with unique products and compelling stories, how does your company stand out (without breaking the bank)? This is where partnerships come in to save the day.  Outmaneuver the Competition Let’s…