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D2C Brands

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Lately, I’ve had many conversations with clients concerned about making risky changes to their media strategy during these uncertain times. Those conversations come as marketing teams face layoffs and furloughs, and as fallout due to the coronavirus pandemic continues, clients are less willing to spend aggressively on media campaigns. Some have said they are intrigued by AdRoll’s offering and will keep us at the top of their lists once the dust settles and they are…

Before the internet came along, brand interaction with customers was mainly a one-way street. Whether a commercial on TV or a printed catalog, the content generated by brands was largely self-centered, and the audience just passive consumers. The “advertorial” concept tried to remedy that by being more than an ad, providing the reader with interesting — albeit promotional — content.  The internet (and particularly social media) finally gave brands a responsive platform to interact with…

Customer loyalty is harder to cement than ever before, with 58% of consumers changing brands from one purchase cycle to the next, according to data from management consulting firm McKinsey. And so both the good and bad news for brands is every future purchase is theoretically up for grabs. To further complicate things, while the evolution of the linear customer journey is well-documented by this point, it is nevertheless difficult to assign a specific shape…

The AdRoll Growth Marketing Platform is now up and running. Our customers have already started expanding their digital marketing strategies to include AdRoll email, cart abandonment, AI-driven product recommendations, and advanced tracking. Engaging with these customers, we have heard compelling stories of tribulation and triumph, passion, and self-sacrifice, as well as inspiring examples of what it takes to create an enduring business. We have been so impressed with these experiences that we wanted to share…

There are two accepted rules in marketing today. Number 1: Brand consistency is king. Consistent branding across all channels is shown to increase revenue by 23%. Number 2: Email is one of the most effective tools in the digital stack. In a study by McKinsey & Company, email marketing was found to be up to 40x more effective than social media. Despite these facts, a poll of small businesses showed that only 7% were using…

It may come as somewhat of a surprise, but marketing plays an integral role in the education space. Traditionally, learning institutions relied on print media and word of mouth advertising. However, the digital media explosion means that most business school higher education applicants are digital natives and are primarily engaging in online interactions. It’s no longer just about delivering a message as far and wide as possible — it’s now imperative to incorporate personalization methods…

For over forty years, Americans could count on three things: death, taxes, and ending their week with a celebrity excitedly shouting “Live from New York, it’s Saturday Night!” from their television screens. Since 1975, the sketch comedy variety show has racked up awards and accolades, faced controversies, fended off multiple cancellation attempts, and managed to somehow remain culturally relevant week after week. After 45 years on the air, the show has been written about and…

For most businesses, the year brings with it ebbs and flows, ups and downs. This fluctuation can often be associated with annual events and the products you are selling. While it can be daunting to stay on top of everything happening around you, establishing a retail moment focused marketing rhythm can address slowness and maximize big holidays. With a little bit of process and a few tools, you can get in front of these opportunities and…

Getting brands to spend on advertising has always been a hard sell. Every ad dollar that agencies invest on behalf of their clients must be accounted for and ROI proven. Brand uplift, increased revenues — these are just some of the everyday demands on agencies’ performance. If all that isn’t enough, add a global pandemic to the mix. In 2020, agencies found themselves contending with a totally altered consumer landscape, seriously worried clients, slashed ad…

E-commerce has been on the rise for several years, and even a global pandemic can’t put a stop to that progress. Though the increases won’t be quite as stark this year (eMarketer predicts a 16.5% increase, down 20% from last year’s increase), consumers are increasingly interested in purchasing goods and services in almost every category online. Whether you’re competing with other direct-to-consumer (D2C) brands or you’re up against big marketplaces like Amazon, adding the right…