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Shopping cart abandonment happens to all e-commerce retailers, no matter how small or large. Shoppers can be fickle: They may browse for other deals, get distracted, or perhaps never had any intention of checking out in the first place (and simply enjoy the thrill of the chase). No wonder the average cart abandonment rate hovers around 77%. Still, seeing marketing efforts fail to guide conversions successfully can be a massive headache for brands. It’s up…

Consider Dolly Parton among the rarest celebrities: She appeals to both sides of the political spectrum. According to market research company YouGov, 65% of U.S. men and 75% of U.S. women have a positive opinion of her. There’s little else American consumers agree on like this nowadays — except perhaps email. Research shows nine out of 10 U.S. consumers used email service in 2019. This means any brand can theoretically use email marketing to reach…

As a marketer, you’ve probably heard many stories about the upcoming generation: Gen Z. Young, politically active, and tech-savvy, some warn that they’ll be the end of brick-and-mortar retailers. Others complain that their average attention span is only eight seconds long, effectively axing traditional marketing strategies.  But no need to freak out from the fear-mongering headlines just yet — here are four demystifying insights into marketing to Gen Z.  What Is Gen Z, Anyways? Born…

Thanks to the pandemic, the retail landscape has dramatically transformed, with customers forging new shopping habits and upping their expectations for brands. Digital marketing has evolved just as much, with the development of virtual platforms to replace in-person experiences and campaign redesigns to acknowledge the new reality. Yet, given the rapid onset of new technologies, behaviors, and trends, skilled marketers must look even further into the future.  So, come 2021, will content still be king?…

The U.K. flower and plant market is collectively worth about £2.2 billion ($2.9 billion). Across the pond, Americans spend around $6.2 billion per year on flowers — but they’re not buying more bouquets. In fact, taking population figures into account, the average person in the U.K. actually spends more than double on flowers each year, or $43 per person versus $19 in the U.S. Two direct-to-consumer (D2C) brands in this marketplace, Appleyard London and Blossoming…

Though 2020 has certainly been a challenging year for many retailers, it was actually 2018 that proved to be particularly difficult for direct-to-consumer (D2C) lighting brand Lights.com. The startup was hit hard by tariffs on products made in China, where Lights.com sources most of its goods — increasing the cost of imports by over 25%. Tight budgets are one of the many issues for D2C brands, which CEO David Knopfler noted also includes managing every…

It’s the spookiest time of the year — though most people would agree that the world needs more treats and fewer tricks right now. Luckily, there’s one company that’ll deliver all the ghoulish thrills you need: Spirit Halloween. Yes, it’s your annual reminder that ‘tis the season for witches, skeletons, and pumpkins.  With 63% of Americans reporting that they will still celebrate Halloween this year, experts predict that 2020 will be an $8 billion Halloween…

We launched our inaugural e-commerce podcast, “Unrolling E-Commerce,” in June as a resource for direct-to-consumer (D2C) brands navigating not only an increasingly crowded market but also contending with the uncertainty of a global pandemic. Over the summer, we — wait for it! — rolled out nine episodes, covering topics like founder stories, pandemic-era KPIs, and the future of work and e-commerce. Guests included AdRoll experts and clients in a range of industries, including apparel, finance,…

For consumers, the new normal looks like masks, social distancing, and working from home. For brands, the new normal looks like a string of high-profile bankruptcies, empty storefronts, and an increased reliance on e-commerce. And for researchers, the new normal is even more grim — more and worse pandemics, increasingly tough business conditions due to global warming, and disruptions from political instability. All of a sudden, the world looks like a much scarier place than…

It’s September. Leaves are starting to turn, pumpkin spice is on the menu, football season is ramping up, and millions of marketers are clearing out their schedules to deal with the round-the-clock insanity that is the holiday advertising season.  Of course, 2020 isn’t like any other year. The rapid spread of COVID-19 has drastically reoriented the way commerce is done across the globe. Vast shutdowns and closures hit brick-and-mortar stores hard. But at the same…