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D2C Brands

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If you’re wondering how your brand can perform better with AdRoll, it’s all in the stats. Here’s a TL;DR version for your perusing pleasure: Talk About Smart and Scrappy Unless you’re a direct-to-consumer (D2C) brand comparable to Warby Parker or Dollar Shave Club, you likely don’t have the same financial resources or brand recognition. So how do you stand out? Simple: You have to be smart and even a little scrappy.  That’s why the two…

Gone are the days of scheduling several trips to the dentist and paying upwards of $8,000 for braces just to achieve straight teeth. Now, you can simply order an impression kit, make a 3D mold of your teeth, and receive invisible aligners regularly — all from the comfort of your own home. In true direct-to-consumer (D2C) fashion, SmileDirectClub has managed to transform something as mundane as orthodontics into a fashionable and efficient experience. So, how…

When you think of a garage, what comes to mind? Perhaps you think of it as a place to park cars or a space that doubles as a storage unit. But what if a garage can be more than that? What if it can be transformed into a mind-blowingly cool hangout spot? That’s right — Car Guy Garage, a family-run business outfitting garages, can transform your plain garage into the hangout spot of your dreams.…

Behavioral targeting segments your audiences based on their interests as exhibited by their behavior. By gathering data, segmenting, and targeting your audiences by behavior, you can vastly increase your sales and win client loyalty.  Behavioral retargeting uses that same data to re-engage audiences that have already shown an interest in your brand based on their interactions with your website, social media ads, and email campaigns. With this knowledge, you can create personalized ad and email…

The festive season is finally here! While some brands are winding down their sales season after a stellar Thanksgiving week, shoppers aren’t ready to put away their wallets just yet. There is still a goldmine of sales opportunities in December that retailers can leverage to hit their target revenue numbers — and one of these key dates is Boxing Day.  But what is Boxing Day, and what are some strategies marketers can use to tap…

If you found an abandoned shopping cart in a store aisle, you’d have no idea who left it there or why — and, more often than not, you’d be stuck simply restocking those products and hoping for better luck next time with a future shopper.  E-commerce, however, gives retailers much more insight into the customer who filled that basket and what should happen next. That means the opportunity to sell, and to make things right,…

E-commerce businesses lose an estimated $4.6 trillion each year due to cart abandonment — over 3/4 of shoppers leave items in their cart without purchasing. It’s a massive number that impacts the bottom line of every e-commerce store.  The most common antidote to cart abandonment is an abandoned cart recovery email campaign that targets cart abandoners with relevant messages intended to drive website traffic and sales completion. The most effective of these campaigns work in…

Marketing for e-commerce retail is about optimizing your opportunities to engage with customers and maximizing the revenue generated from every interaction. That means finding ways to connect with consumers even after they’ve left your website or digital shop. One of the most common ways that this occurs is through cart abandonment. Research shows that nearly 80% of online shopping carts are abandoned, meaning that almost 4x as much value is lost from customers leaving the…

Shopping cart abandonment happens to all e-commerce retailers, no matter how small or large. Shoppers can be fickle: They may browse for other deals, get distracted, or perhaps never had any intention of checking out in the first place (and simply enjoy the thrill of the chase). No wonder the average cart abandonment rate hovers around 77%. Still, seeing marketing efforts fail to guide conversions successfully can be a massive headache for brands. It’s up…

Consider Dolly Parton among the rarest celebrities: She appeals to both sides of the political spectrum. According to market research company YouGov, 65% of U.S. men and 75% of U.S. women have a positive opinion of her. There’s little else American consumers agree on like this nowadays — except perhaps email. Research shows nine out of 10 U.S. consumers used email service in 2019. This means any brand can theoretically use email marketing to reach…