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D2C Brands

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Think of direct-to-consumer (D2C) brands as the control freaks of the consumer products industry. Instead of relinquishing power to wholesale or retail partners, these brands maintain full control over product development, messaging, go-to-market strategies, expansion plans, and anything else related to their business.  For many D2C brands, their strategy is working. Basically, once you go D2C, you’ll likely never go back. Research shows 40% of U.S. internet users expect D2C brands to account for at…

In this digitally-driven and fast-paced world, humanity has become the new premium. Consumers don’t just expect convenience and instant gratification — they also want to connect with the brands they buy from. 3V Gear — a manufacturer of heavy-duty tactical backpacks, sling bags, and everyday carry bags — understands this and takes great pride in engaging with their customers through storytelling and excellent customer service.  Finding the Sweet Spot  It all started almost ten years…

Every time one of Amazon’s 150 million Prime members visit Amazon.com, they see features on the homepage like “Inspired by your shopping trends” and “Based on items you viewed” with carousels of additional products to browse and, ideally, to buy. These aren’t random items picked out by the platform. Instead, these examples show a powerful tool for e-commerce marketers being deployed in an incredibly strategic and intelligent way. AI-powered product recommendations can radically reshape the…

Just about five years ago, Glossier asked fans what they wanted in a face cleanser. Using the feedback, the D2C beauty brand quite literally made their customers’ dreams come true. The result was a brand-new, pH-balanced face wash, which hit digital shelves the following year. The startup was only two years old at the time, and its revenue from those early days is not widely known. Nonetheless, by 2018, Glossier was bringing in more than…

The death of George Floyd at the hands of Minneapolis police in May sparked outrage across the United States, as resulting protests restarted America’s dialogue about race, racism, and the systems that allow and perpetuate it.  The idea of systemic racism isn’t new. The original term, institutional racism, was coined in 1967 to describe a subtle and pervasive force that ensured racist results without relying on overt racism. This “background racism” has been linked to…

In 2020, an estimated 306.4 billion emails will be sent every day. Over 50% are promotional in nature. Now, take into account that just over 20% of these are undelivered or go straight to the spam box. That represents an awful lot of missed opportunities. Literally millions of marketing emails sent by brands and businesses are not just unopened or unread — they are not even making it to the customer’s inbox. Email deliverability is…

As a direct-to-consumer (D2C) brand, expanding your business may be one of the toughest challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit. While many things have the potential to go wrong, you can get ahead of the game by creating a marketing strategy that you’re confident about. Luckily, we have a marketing…

According to a recent survey from the American Pet Products Association (APPA), 67% of U.S. households have a pet. That’s nearly 85 million homes. Dogs are the most popular, followed by cats, freshwater fish, birds, and small animals — with saltwater fish tied with horses at the bottom of the list.  These pets are also big business. The APPA found Americans spent nearly $96 billion on their pets in 2019 alone. And while the American Society…

As you probably know (because we’ve been excitedly talking about this for weeks now), a thrilling journey is afoot. We’re following the progress of the Volcanica Coffee and Payton Jewelry teams as they begin to use the new AdRoll Growth Marketing platform — and it’s time for episode 2 of our Volcanica Coffee series! 🔥 A quick recap on Volcanica Coffee: they’re committed to providing the most quality gourmet coffee from volcanic regions around the…

Since the coronavirus outbreak, lockdown measures have kept much of the world’s population at home, and millions of people are pushing traveling plans to the back of their priorities list. This leaves tourism companies in a tough spot — how are they supposed to encourage people to explore the world when travel has been restricted in such an extreme manner? Nordic Visitor, a specialist travel agency, adjusted their marketing efforts quickly to inspire (and prepare)…