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Every startup begins with a great idea. With a lot of hard work and a little bit of luck, that idea can become a tangible, real-life product. However, developing a product is only the first hurdle that companies have to clear. The next challenge is to find (and attract) customers who will buy that great idea. If a startup doesn’t have a strong plan to attract customers from the early stages of development, getting that…

Like all retailers, direct-to-consumer (D2C) brands have one main goal: to sell as much as possible. However, these companies face a challenge that not all retailers encounter. They need to attract, convert, and retain customers in an entirely online environment without the support and exposure that retail partners provide. Many brands that get their start selling directly to consumers engage in brand partnerships with brick-and-mortar retailers to expand their brand presence in the real world…

Businesses lose an average of 22.5% of their email database every year. People change emails, opt-out for a variety of reasons, and become inactive. An all too true marketing axiom is that it’s cheaper, faster, and easier to get business from an existing customer than to win a new customer. When subscribers aren’t engaging with your email, it’s essential to re-engage them before they’re gone for good. Not only will you lose business from those…

The internet presents opportunities and challenges to direct-to-consumer (D2C) sellers, but unlike the early days of online selling — which wasn’t all that long ago — there’s now a wide range of channels available to help you reach customers and sell your products. From Amazon, eBay, Rakuten, and even your own branded website, your products can appear to hundreds of thousands of buyers at any given time. With so many channels and resellers available in the…

If you want to be a thriving e-commerce business for decades to come, embracing mobile marketing is essential. That means everything from ensuring that you have a mobile-friendly site to making mobile advertising a crucial part of your strategy. Today, more than half of all online shopping is done from a mobile device. Although this is a critical part of the e-commerce experience, a vast majority of shoppers have reported issues with mobile sites, which…

Data-driven marketing has enormous advantages over traditional marketing strategies. For example, it enables segmentation and allows marketers to customize and personalize messaging for the customer profile of each segment. It also makes it easy to track what messaging is working and to modify and optimize campaigns in real-time. Messaging isn’t the only area in which data-driven marketing can be very valuable. It’s also a key tool in one of the most critical components of any…

Two types of loyalty are fundamental to businesses: customer loyalty and brand loyalty. While they’re two separate concepts, the common denominator is that they’re both indispensable to customer retention. Let’s go over customer loyalty vs. brand loyalty — the difference between the two, and why they have to be addressed in distinct ways.  What’s Customer Loyalty? Customer loyalty is born from excellent customer satisfaction — it’s when a customer has such a positive experience with…

Seeing a product idea become a tangible reality is the ultimate thrill for any startup, but getting to that point is another story. Before a product can begin to bring in revenue, startups must travel the long road from sketch, to prototype, to a manufactured product. To reach a manufactured product, the startup needs a manufacturer — and finding the right manufacturing partner is critical. The manufacturer will have a direct effect on the quality…

Why would a person fill up the cart at an online store, make their way to check out, and then leave everything in the cart? That’s the question that many, many online retailers face, both big and small. Around 70% of all online shoppers will leave an online cart before buying anything at all. That’s a lot of cart abandoners who aren’t buying. Did they lose interest? Did they actually not want to buy from…

More than half of employees aren’t motivated by their company’s mission. That’s likely not helped by the fact that 61% of employees don’t even know their company’s mission, according to research from the Achievers 2015 North American Workforce Survey. Is it any wonder, then, that mission and vision statements are rarely seen as anything more than punchlines for Dilbert comics? But a vision statement is more than just a punchline. Considering that 62% of workers…