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D2C Brand

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Wham! Bam! Ka-zam! That’s how your call to action (CTA) should make your site visitors feel. Well, maybe not that extreme, but your CTA should be able to get an immediate response from the person seeing or hearing it. If you’re finding that your prospects aren’t taking the next step in your sales process — whether that’s making a purchase or simply asking for more information — the issue could be a weak CTA.  What’s…

E-commerce has brought many changes to the consumer experience, but one of the most powerful is the rise of direct-to-consumer (D2C) brands. In recent years, D2C brands have succeeded in restructuring the traditional retail system by directly connecting the end customer to the brand itself, with no middleman in between. Let’s explore why D2C is considered the future of retail and why more and more D2C companies are seeking out brand partnerships. The Many Advantages of…

Today’s marketers are facing a complex and fragmented landscape. With the influx of different markets, channels, and products, consumers are becoming desensitized by the constant exposure of ads. So, how do companies — particularly direct-to-consumer (D2C) brands — break through the noise? How can they engage new customers, while also saving time and money? After all, not every business has the means to spend hundreds of thousands or even millions of dollars on multiple marketing…

Anyone who owns, operates, or works at a direct-to-consumer (D2C) business has had their ears ringing with one of the hottest marketing buzzwords at the moment: content. Everyone from Gary Vee to industry giants, HubSpot, has preached about the importance of writing content and how doing so helps grow the bottom line. Despite all this talk about writing content, there still is a lot of confusion on how to do it well. That being said, writing content well…

“Gathering intelligence” might sound like something that’s straight out of an espionage movie, but marketers do it, too — specifically, gathering customer intelligence (CI). Why? Because right now, the customer is more powerful than ever. In a study from Dimensional Research, a whopping 90% of people who read online reviews said that their purchasing decisions were influenced by positive reviews, while 86% said negative reviews swayed them.  Consumers nowadays are likely to investigate the real…

‘Tis the season…for “shopping hell.” Yes, that’s what the period between Thanksgiving and Christmas is referred to, and for good reason. Between Black Friday and Cyber Monday, the shopping frenzy isn’t a joke: Holiday sales represent up to 30% of annual retail sales each year. As a small business, it’s important to capitalize on all of the sales holidays, not just the major ones. Let’s go over a few lesser-known sales holidays and how to…

Above all else, AdRoll is laser-focused on leveling the playing field for emerging D2C brands so that they can compete in the era of smart retail. While the fundamentals of smart retail marketing remain, what’s changed is the absolute need for customer-centricty and data insights needed to make strategic decisions. That’s why last week, we attended the Modern Retail Summit in sunny Palm Springs. Jam-packed with content, networking, and D2C retailers, the 3-day event was…

Out of Regz didn’t come out of nowhere. President and founder, Joe Van, was noodling with the idea of starting the hair product business during his time in the military, where he spent a lot of time in barbershops and was first introduced to pomade by his barber. Flash forward four years later, and he’s taken the plunge and started the direct-to-consumer (D2C) brand. Recently, we sat down with Joe to chat about how he brought…

Embedded in the fabric of AdRoll is a hungry desire to truly understand our customers so that we can be of better service to them. This includes learning how they’re navigating marketing challenges, pain points they’re trying to solve, creative tricks of the trade, what they’re prioritizing, and overall consumer trends. Last month, we hosted 30 customers from various sizes and industries at our Customer Advisory Board in New York City. The event was a great opportunity…