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D2C Brand

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Just over two years ago, I launched an online brand called Ambr Eyewear alongside my girlfriend, Sacha. After suffering from terrible eye strain and headaches during my day job, I was surprised to find immense relief from cheap blue light blocking glasses from Amazon. However, the glasses were built poorly, were very ugly and turned everything orange.  Our “eureka!” moment came when Sacha, a designer, suggested we create quality blue light glasses that “actually looked…

The new decade presented a new marketing playbook, but the script is still in draft. As we head towards Q2, it’s important to take the time to reflect on the most influential trends that have defined Q1 and continue to shape the brand marketing industry in 2020.  Since last year, over 50+ CMOs have joined Social Native’s Marketing Mix podcast to share their insights and predictions for top trends marketers should implement into their strategies.…

Between business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C), the world of commerce today is a bowl of veritable alphabet soup. But what about direct-to-consumer (D2C)? This is a more recent addition to the retail landscape and has quickly gained ground as one of the fastest-growing and most important models of commerce worldwide. What is D2C? D2C is a retail e-commerce model that facilitates the sale of products straight from the manufacturer to the consumer with…

Email is the lifeblood of e-commerce brands. Why? Because email marketing is one of the most engaging and (if planned well) cheapest marketing strategies out there. With email marketing, you have a lot of freedom — you could control the flow of information your audience gets, the time they get it, and create different paths based on your needs.  If you’re just getting started with email marketing, it may seem a little daunting. However, we’re…

Wham! Bam! Ka-zam! That’s how your call to action (CTA) should make your site visitors feel. Well, maybe not that extreme, but your CTA should be able to get an immediate response from the person seeing or hearing it. If you’re finding that your prospects aren’t taking the next step in your sales process — whether that’s making a purchase or simply asking for more information — the issue could be a weak CTA.  What’s…

E-commerce has brought many changes to the consumer experience, but one of the most powerful is the rise of direct-to-consumer (D2C) brands. In recent years, D2C brands have succeeded in restructuring the traditional retail system by directly connecting the end customer to the brand itself, with no middleman in between. Let’s explore why D2C is considered the future of retail and why more and more D2C companies are seeking out brand partnerships. The Many Advantages of…

Today’s marketers are facing a complex and fragmented landscape. With the influx of different markets, channels, and products, consumers are becoming desensitized by the constant exposure of ads. So, how do companies — particularly direct-to-consumer (D2C) brands — break through the noise? How can they engage new customers, while also saving time and money? After all, not every business has the means to spend hundreds of thousands or even millions of dollars on multiple marketing…

Anyone who owns, operates, or works at a direct-to-consumer (D2C) business has had their ears ringing with one of the hottest marketing buzzwords at the moment: content. Everyone from Gary Vee to industry giants, HubSpot, has preached about the importance of writing content and how doing so helps grow the bottom line. Despite all this talk about writing content, there still is a lot of confusion on how to do it well. That being said, writing content well…

“Gathering intelligence” might sound like something that’s straight out of an espionage movie, but marketers do it, too — specifically, gathering customer intelligence (CI). Why? Because right now, the customer is more powerful than ever. In a study from Dimensional Research, a whopping 90% of people who read online reviews said that their purchasing decisions were influenced by positive reviews, while 86% said negative reviews swayed them.  Consumers nowadays are likely to investigate the real…

‘Tis the season…for “shopping hell.” Yes, that’s what the period between Thanksgiving and Christmas is referred to, and for good reason. Between Black Friday and Cyber Monday, the shopping frenzy isn’t a joke: Holiday sales represent up to 30% of annual retail sales each year. As a small business, it’s important to capitalize on all of the sales holidays, not just the major ones. Let’s go over a few lesser-known sales holidays and how to…