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D2C

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A marketing strategy is your overall game plan for reaching your audience and turning them into your customers. For D2C brands — who have the end-to-end control of making, marketing, and shipping — this is particularly crucial because it establishes where you can allocate your resources for maximum growth, and helps you understand what leads to success. As with any game plan, you’ll need to know the players, your strengths, how to “score,” and how…

If you’ve dabbled in marketing, the term “marketing funnel,” probably rings a bell. It visualizes a customer’s journey, from the first stage when they learn about your business, to the ultimate end goal: conversion. Except, what happens next? Does the customer theoretically drop out of the funnel? The idea that the funnel ends at the “conversion” stage isn’t sustainable —  it costs less to keep a customer than to acquire a new one. A funnel…

‘Tis the season…for “shopping hell.” Yes, that’s what the period between Thanksgiving and Christmas is referred to, and for good reason. Between Black Friday and Cyber Monday, the shopping frenzy isn’t a joke: Holiday sales represent up to 30% of annual retail sales each year.  As a small business, it’s important to capitalize on all of the sales holidays, not just the major ones. Let’s go over a few lesser-known holidays and how to profit…

Above all else, AdRoll is laser-focused on leveling the playing field for emerging D2C brands so that they can compete in the era of smart retail. While the fundamentals of smart retail marketing remain, what’s changed is the absolute need for customer-centricty and data insights needed to make strategic decisions.  Last week, we attended the Modern Retail Summit in sunny Palm Springs. Jam-packed with content, networking, and D2C retailers, the 3-day event was one for…

Unlike your strengths and weaknesses, key differentiators separate you from the competition. They can be an advantage for you and should also be something that your team can rally around, like your startup story or your core values as a company. For D2C brands especially, it’s critical to have defined key differentiators because it’s a way to stand out in a saturated marketplace. Let’s delve into how to identify your key differentiators and examples of…

Embedded in the fabric of AdRoll is a hungry desire to truly understand our customers so that we can be of better service to them. This includes learning how they’re navigating marketing challenges, pain points they’re trying to solve, creative tricks of the trade, what they’re prioritizing, and overall consumer trends. Last month, we hosted 30 customers from various sizes and industries at our Customer Advisory Board in New York City. The event was a great opportunity…