Tag

D2C

Browsing

The novel coronavirus pandemic sweeping the globe has already drastically changed the way society operates. Between shelter in place orders, massive closures, disruptions in supply chains, and a sense of impending dread, 2020 is likely to go down as a year future students learn about in history books. But is it changing the way healthcare operates? Telehealth and telemedicine are not new. The earliest recorded incident comes from an anonymous letter to The Lancet in…

Imagine a calm lake. Now, throw a virtual stone and watch the ripple effect as it cascades in circles, wider and wider. That’s how the #CoronaCrisis is disrupting the global supply chain.  According to Dun & Bradstreet, 938 of the Fortune 1000 companies have one or more tier-1 and tier-2 suppliers located in regions in China affected by the crisis. And it’s not just blue-chip companies that are feeling the impact. In a survey by…

When challenging times hit, it’s natural for customers to be extra careful with their spending. As consumers feel increasingly uneasy, they’ll cut back on some goods and increase their emergency savings instead. This has led to a significant impact on direct-to-consumer (D2C) brands and small businesses — 96% say the outbreak has already affected them, and 75% say their business has been impacted by fewer sales. So, how do you navigate your way around this?…

Just over two years ago, I launched an online brand called Ambr Eyewear alongside my girlfriend, Sacha. After suffering from terrible eye strain and headaches during my day job, I was surprised to find immense relief from cheap blue light blocking glasses from Amazon. However, the glasses were built poorly, were very ugly and turned everything orange.  Our “eureka!” moment came when Sacha, a designer, suggested we create quality blue light glasses that “actually looked…

The new decade presented a new marketing playbook, but the script is still in draft. As we head towards Q2, it’s important to take the time to reflect on the most influential trends that have defined Q1 and continue to shape the brand marketing industry in 2020.  Since last year, over 50+ CMOs have joined Social Native’s Marketing Mix podcast to share their insights and predictions for top trends marketers should implement into their strategies.…

In a short period of time, markets and consumers’ behaviors have undergone drastic changes due to the outbreak of the coronavirus (COVID-19). From people raiding grocery store aisles to the cancelation of the world’s most significant events and mandates for “non-essential” businesses to temporarily close, this pandemic is having a substantial impact on the economy and society as we knew it.  So much so, that the stock market experienced its biggest single-day-decline since 1987’s Black…

At AdRoll, we love our Customer Advisory Board (CAB) members. This group of roughly 30 customers from across North America traditionally meets twice a year. We cherish the time spent with these marketers (from cities both small and large), who meet with our product, customer success, marketing, and executive teams. Our goal for these meetings is to discuss candid feedback on our product roadmap, share best practices around new marketing channels and measurement, and foster…

The direct-to-consumer (D2C) industry is entering its second decade, and it’s looking very healthy indeed. A U.S.-based survey indicates that consumers will steadily increase their online shopping in the coming years, with one in five saying that 40% of their purchases will be with D2C companies. As the market continues to explode, what are the notable shifts taking place in D2C retail? From advanced tech and traditional marketing to global expansion to personalization, here are…

It’s said that imitation is the sincerest form of flattery. However, for direct-to-consumer (D2C) brands battling for customer attention and dollars every day, copycat competitors are a thorn in their side. In a survey of brand marketers, 58% said that the biggest unforeseen challenge that D2C companies face is how to deal with copycats. Why? It’s simple. D2C has proven to be a very successful business model, and more and more companies want to get…

Between business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C), the world of commerce today is a bowl of veritable alphabet soup. But what about direct-to-consumer (D2C)? This is a more recent addition to the retail landscape and has quickly gained ground as one of the fastest-growing and most important models of commerce worldwide. What is D2C? D2C is a retail e-commerce model that facilitates the sale of products straight from the manufacturer to the consumer with…