Tag

Customers

Browsing

Maintaining a positive digital reputation is critical for all companies, especially ecommerce brands that rely heavily on social proof. As more than 84% of shoppers trust reviews as much as they would a personal recommendation, it’s clear that ecommerce reviews — whether hosted on your own site or a third-party platform — are a powerful tool in your marketing arsenal.  But how do you transform those one-star duds into glowing five-star testimonials? How can you…

Think about your favorite outfit. What does it look like? How does it make you feel? Why did you buy it in the first place? This is, in effect, the basics of fashion copywriting. There was perhaps a time when fashion brands could get away with letting their clothes do the talking. However, as more fashion brands flood the online market, it’s imperative they nail their copywriting to set themselves apart in this increasingly competitive…

From blogs to Instagram to Google ads, ecommerce marketing can be a tough beast to conquer, especially for small businesses. How do you know which tactic can best help you boost traffic? Increase conversions? Grab more market share? This comprehensive guide will introduce you to different ecommerce marketing channels, tactics, and tools for every brand at every business stage. Whether you’re just starting out, looking to grow, or aiming to become a brand leader, you…

Why are brands more interested than ever in figuring out how to convert browsers into buyers? The year 2020 saw one of the biggest jumps in e-commerce since the birth of the commercial web. As COVID-19 closed many businesses and kept people indoors, that shouldn’t come as a shock. However, what is surprising is the total scope of this growth — 21% of retail sales happened digitally, a 5% increase from the previous year according…

At AdRoll, we give growing D2C e-commerce brands the power to connect with customers wherever they are. Since 2007, more than 120,000 brands have trusted us globally to personalize, coordinate, and evaluate cross-channel marketing efforts.  Our people (Rollers) are key to making that happen. What sets us apart is that we are a people-first company. This is embodied by our six culture creatures, each of which represents a core value: The Bee represents innovation and…