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customer segmentation

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Honing in on the right marketing strategies to boost sales and expand your brand’s reach can feel like a daunting task. It’s rife with challenges, and there’s no single process or strategy that provides perfect results for every business. However, customer segmentation enables you to narrow your focus so that it’s easier to find the right strategy and message for your audience. What Is Customer Segmentation? Also known as market segmentation, this is the process…

While demographic, geographic, and psychographic segmentation are commonly known and used in the marketing world, now is the time to give behavioral segmentation the credit it deserves as an effective way to customize your marketing efforts and campaigns.  Behavioral segmentation is a modern approach to segmentation that yields the results you’ve been looking for through other segmentation techniques. Let’s dive into this beginner’s guide to behavioral segmentation to discover what it is and how you…

Let’s talk about customer segmentation in the context of a dating game show. Well, why not? Think about it: To market effectively, you need to understand your customers; to have a lasting relationship, you’ve also got to know and understand your partner.  But, first… What’s Customer Segmentation? Customer segmentation is the practice of splitting a customer base into groups that are similar in specific ways relevant to marketing, such as gender, interests, activities, location, and…