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customer retention

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If marketing is king, it should treat customers like its queen. After all, they are your primary source of revenue, and when they’re happy, they can be your brand’s biggest advocate.  When customers aren’t pleased? Oooh boy. Research shows unhappy customers typically tell nine to 15 people about a bad brand experience — not to mention, they probably won’t shop with you again, either. There’s a reason Amazon prides itself on being the most customer-centric…

Customer retention is a big deal. Hyping up your brand and even getting the first sale is relatively easy compared with the struggle that many businesses face in trying to keep their customers once they’ve found each other. As a result, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. What are the top five customer retention marketing trends that’ll help you the most in the…