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customer retention

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In ecommerce, vibrant communities prosper. At the beginning of the pandemic, Higher Logic reported that 81% of their clients saw an uptick in online community engagement. As we all became more disconnected, shoppers looked for ways to fill the gap and connect over their points of passion. But, many merchants think they have a fully established customer community when they don’t. Meaning their retargeting isn’t as accurate as they’d like. Turns out, a community is…

If marketing is king, it should treat customers like its queen. After all, they are your primary source of revenue, and when they’re happy, they can be your brand’s biggest advocate.  When customers aren’t pleased? Oooh boy. Research shows unhappy customers typically tell nine to 15 people about a bad brand experience — not to mention, they probably won’t shop with you again, either. There’s a reason Amazon prides itself on being the most customer-centric…

Customer retention is a big deal. Hyping up your brand and even getting the first sale is relatively easy compared with the struggle that many businesses face in trying to keep their customers once they’ve found each other. As a result, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. What are the top five customer retention marketing trends that’ll help you the most in the…