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Customer Marketing

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Customer retention is a big deal. Hyping up your brand and even getting the first sale is relatively easy compared with the struggle that many businesses face in trying to keep their customers once they’ve found each other. As a result, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. What are the top five customer retention marketing trends that’ll help you the most in the…

Research shows that up to 92% of consumers trust peer recommendations. And according to American Express, happy customers recommend to an average of eleven people. Now, multiply that by thousands of customers, and there’s significant potential for customer acquisition. This is the crux of what it means to have brand advocates. Brand advocates are a brand’s ambassadors to the world. They spread the brand message among their friends and family — people just like them…

The term “customer marketing” seems something of a misnomer. After all, isn’t marketing always about the customer? The answer is “yes,” but at the end of the day, there are actually two types of customers: the ones you want to acquire, and the ones you already have. Customer marketing focuses on the customers you already have. Many business owners and marketers make the mistake of devoting all their attention and resources to the acquisition of new…

What do Burning Man, Outdoor Voices, and Culture Amp have in common besides their exponential growth and popularity? If you don’t think much of anything, I can see why. People who gather in the middle of the desert, athletic apparel made for #doingthings, and a platform that enables businesses to manage their people data appear to have little to nothing in common. Yet, they all grew their brand exponentially with one common customer-centric growth strategy:…