customer loyalty vs. brand loyalty


Two types of loyalty are fundamental to businesses: customer loyalty and brand loyalty. While they’re two separate concepts, the common denominator is that they’re both indispensable to customer retention. Let’s go over customer loyalty vs. brand loyalty — the difference between the two, and why they have to be addressed in distinct ways.  What’s Customer Loyalty? Customer loyalty is born from excellent customer satisfaction — it’s when a customer has such a positive experience with…