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customer loyalty

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Consumer cynicism toward brands is higher than it has ever been before. In a sea of brand promises concerning social action, equality, and eco-friendly supply chains, consumers are starting to look past empty words and dig deeper into what’s really going on. The latest “Meaningful Brands” survey from global communications group Havas confirms these findings. Havas surveyed 395,000 consumers from regions worldwide, reporting that 71% of those surveyed said they have little faith that brands…

Trust is important in any relationship. It helps forge bonds by ensuring mutual respect and accountability, come what may. But for brands, building trust with both existing, potential, and even unknown customers is doubly important — brand trust is second only to price when it comes to purchasing a product from a new company, according to the Edelman Trust Barometer. In the same survey, 70% of respondents said trusting a brand is more important today…

Whether we are conscious of it or not, people are pack animals. We need to feel part of something, we need one another, and we need to socialize. Thus, the purchasing decisions we make are influenced by what the people around us think and choose. Every time you need to make a purchase, your brain will use a shortcut to help you make this decision. A simple way to do this is to look at…

Customers will go to great lengths for the brands they love — from getting face tattoos to even putting toothpaste on their mother’s eyebrows. This kind of unwavering enthusiasm and dedication creates a real opportunity for companies to develop a tight-knit community and then tap into the benefits of community marketing. Unlike other forms of marketing, community marketing is unique in that consumers must actively choose to participate — and if done right, you’ll realize these…

Customer loyalty is vital to the growth and longevity of your business. About 82% of companies agree that it’s cheaper to retain old customers than acquire new ones. But, how do you break through the competition and bond with your audience in a way that encourages their devotion? If you’re wondering how to build customer loyalty, read ahead as we share proven strategies to develop and maintain these valuable relationships.  What Is Customer Loyalty? Customer…

The perfect marketer in today’s ever-evolving landscape wears many hats. They decode data, write compelling copy for any format, come up with creative ideas to overcome challenges, use psychological principles to understand their target audience, sniff out trends, keep up with the ever-changing algorithms across the web and social, optimize every aspect of an email campaign and so much more.  Newsflash: the perfect marketer also doesn’t exist. That’s where tools and technology come into play — they pick up…

“Brand transparency” is much more than a buzzword; these days, brands need to be transparent in everything they do. Although it may seem like a simple idea, maintaining transparent operations doesn’t necessarily come naturally, particularly in larger companies where there are more people, layers, and complexities involved in the business. But before delving into those complexities and how to harness the superpower abilities of brand transparency, let’s take a look at what it is and…

Years ago, to create successful customer loyalty programs, companies would just enroll customers and give them some discounts and maybe occasional free shipping. But today, customers have become more sophisticated and demanding. They expect a higher level of personalization and engagement that recognizes who they are and what they want. And they also expect brands to listen to them. In other words, today’s consumers increasingly want to be both seen and heard.  Direct-to-consumer (D2C) brands,…

Two types of loyalty are fundamental to businesses: customer loyalty and brand loyalty. While they’re two separate concepts, the common denominator is that they’re both indispensable to customer retention. Let’s go over customer loyalty vs. brand loyalty — the difference between the two, and why they have to be addressed in distinct ways.  What’s Customer Loyalty? Customer loyalty is born from excellent customer satisfaction — it’s when a customer has such a positive experience with…

Imagine a marketing program that costs relatively little, yet generates warm, promising leads. It sounds like every marketer’s dream, right? Well, it is. Customer referral programs are one of the most powerful ways to acquire new, high-quality customers. Referred customers have, on average, a 16% higher customer lifetime value (CLV), and marketers say that referral marketing is the second-highest source of quality leads. Despite all this, only 30% of companies actually use a formalized referral program. What exactly is this powerful…