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customer lifecycle

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The customer lifecycle is the top consideration when developing a marketing strategy. It describes how a customer interacts with your brand, connects a need with the value of your product, and enables an ongoing transactional relationship. Ironically, as the digital footprint has expanded to global proportions, lifecycle stages have never been smaller or more analogous to the physical experience of discovering a brick and mortar store and making an in-person purchase. The better you accommodate…