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customer journey stages

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With a recent emphasis on brand awareness, it’s easy to forget that there are other customer journey stages that should be considered when building out a marketing strategy. For many marketing agencies, their clients’ primary focus has always been theirs — in this case, brand awareness. But based on Gartner’s findings, customer experience should be close behind; two-thirds of companies have made improving customer experience a cornerstone of their marketing strategy. This is a signal…