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Customer Journey

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With a recent emphasis on brand awareness, it’s easy to forget that there are other customer journey stages that should be considered when building out a marketing strategy. For many marketing agencies, their clients’ primary focus has always been theirs — in this case, brand awareness. But based on Gartner’s findings, customer experience should be close behind; two-thirds of companies have made improving customer experience a cornerstone of their marketing strategy. This is a signal…

The customer lifecycle is the top consideration when developing a marketing strategy. It describes how a customer interacts with your brand, connects a need with the value of your product, and enables an ongoing transactional relationship. Ironically, as the digital footprint has expanded to global proportions, lifecycle stages have never been smaller or more analogous to the physical experience of discovering a brick and mortar store and making an in-person purchase. The better you accommodate…

The customer journey is quickly becoming more than just a map of activities that lead to conversion. With the sophisticated analytics tools and global data sets we have access to today, it’s not uncommon for the journey to influence user interface and product designs, brand guidelines, and even hiring and acquisition. The customer journey has evolved beyond simply informing marketing materials — it’s been identified as the key to unlocking customer-centricity and long-term business success. …