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Without proper contact management, your ecommerce marketing efforts can feel like trying to dribble a basketball — without hands. Through recording customer data, contact management drives marketing, sales, product development, and just about anything a company does that requires consumer insight. While it doesn’t get the same kind of attention other marketing and sales tools do, contact management plays such a critical role that it’s impossible to ignore it. Still, today’s complex ecosystem of apps,…

“Gathering intelligence” might sound like something that’s straight out of an espionage movie, but marketers do it, too — specifically, gathering customer intelligence (CI). Why? Because right now, the customer is more powerful than ever. In a study from Dimensional Research, a whopping 90% of people who read online reviews said that their purchasing decisions were influenced by positive reviews, while 86% said negative reviews swayed them.  Consumers nowadays are likely to investigate the real…