customer experience metrics


Once upon a time, customer loyalty depended on the product or service you’d provide. If they were high quality and unique, bibbidi-bobbidi-boo, you’ve most likely gained yourself a new fan. Nowadays, it’s different — the market is saturated with various brands offering similar services, and an essential distinguishing factor is customer experience. A positive experience doesn’t just result in customer happiness but also leads to increased revenue. Let’s explore what customer experience means, and how…