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Customer Experience

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Customer loyalty is vital to the growth and longevity of your business. About 82% of companies agree that it’s cheaper to retain old customers than acquire new ones. But, how do you break through the competition and bond with your audience in a way that encourages their devotion? If you’re wondering how to build customer loyalty, read ahead as we share proven strategies to develop and maintain these valuable relationships.  What Is Customer Loyalty? Customer…

Amid the COVID-19 outbreak, direct-to-consumer (D2C) brands across the globe are feeling the financial pinch due to millions of people staying at home and avoiding unnecessary shopping trips. The cure for the virus may still be in the works, but the cure for business owners relies on the public and their transition to digital. During this time, when consumers are adjusting along with their local businesses, it’s essential to practice gratitude and remind customers of…

The generational tipping point has arrived. Today, millennials outnumber all other generations — with 76 million in the U.S. alone — and with great numbers comes great spending power. According to Accenture, in 2020, millennial spending power will reach $1.4 trillion (yes, that’s a T) and represent 30% of total retail sales. With that kind of economic influence, brands must make a concerted effort to cater to millennial preferences in order to succeed.  Millennials as…

There’s no easy way to put this: Uncertainty sucks. It’s also an unavoidable part of life and business. While there’s nothing that any of us can do to avoid uncertainty completely, there are definitely ways for marketers to build a good foundation that has the best possible shot at weathering the storms that come from time to time. Below are some concrete actions you can take now to prepare for any situation: economic uncertainty, a global…

With all the talk about online strategies, it’s easy for direct-to-consumer (D2C) retailers to ignore the opportunities available in offline channels such as brick-and-mortar stores. This is unfortunate, since 82% of millennials prefer to shop brands with physical stores, and 80% of Gen Z look forward to in-store shopping. So, what’s the solution? By syncing your physical and digital channels, you can provide an amazing “phygital” (physical + digital) experience that seamlessly incorporates all of…

So, what is psychometrics? The dictionary definition describes it as the “science of measuring mental capacities and processes.” I’d encourage the folks reading this to think about it as “what drives people to act or behave in a certain way.” For example, why would my team choose me to write this blog? Well, from their interactions with me, they know that I’m quite passionate about the topic of personalization. They also know that I’m highly meticulous and conscientious.…

Customer retention is a big deal. Hyping up your brand and even getting the first sale is relatively easy compared with the struggle that many businesses face in trying to keep their customers once they’ve found each other. As a result, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. What are the top five customer retention marketing trends that’ll help you the most in the…

“Gathering intelligence” might sound like something that’s straight out of an espionage movie, but marketers do it, too — specifically, gathering customer intelligence (CI). Why? Because right now, the customer is more powerful than ever. In a study from Dimensional Research, a whopping 90% of people who read online reviews said that their purchasing decisions were influenced by positive reviews, while 86% said negative reviews swayed them.  Consumers nowadays are likely to investigate the real…

Once upon a time, customer loyalty depended on the product or service you’d provide. If they were high quality and unique, bibbidi-bobbidi-boo, you’ve most likely gained yourself a new fan. Nowadays, it’s different — the market is saturated with various brands offering similar services, and an essential distinguishing factor is customer experience. A positive experience doesn’t just result in customer happiness but also leads to increased revenue. Let’s explore what customer experience means, and how…

The focus should always be on giving customers a fantastic experience. You want them to get comfortable with your brand so that they remain repeat customers. This is one of the biggest reasons why the marketing flywheel is so essential — there’s the “delight” component to it. The best part is that integrating customer delight into your digital-first strategy isn’t hard — it just requires a little more thought and empathy. Let’s take a closer look…