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Known for its unbeatable hospitality, delectable cuisine, and the sparkling blue Sea of Cortez, Los Cabos is a dream destination for many. Naturally, one would think that trips to Los Cabos are “easy” to advertise — simply post pictures of the cerulean sea, and you’ve got yourself a gorgeous, no-filter-needed social campaign. However, due to numerous competitors and the pandemic, marketing has been anything but simple.  Cabo Villas — a family-owned business with the most…

‘Tis the season for online shopping. This year, Adobe is forecasting record e-commerce sales, with online transactions up 33% to $189 billion as consumers seek ways to complete their holiday shopping while minimizing contact.  But with increased online shopping comes even more potential for checkout abandonment, which occurs after a shopper moves into the payment phase and elects not to proceed. There are many reasons consumers abandon their carts, but the key to solving the…

This is it, folks! The event of a century, the clash of titans that will determine marketing for the next 40 years: the Generation Throwdown.  In this corner, we have the world-weary warriors — the generation that gave us tight jeans, flannel shirts, and beards as a lifestyle — the millennials! Marked by adolescence bookended by 9/11 on one side and the Great Recession on the other, millennials have had it rough, and it shows:…

It’s the moment we’ve all been waiting for — 2020 is finally coming to a close. While this holiday season will differ from those of yesteryears, it’ll still be the time for turning on the Hallmark channel, chugging eggnog, exchanging gifts, and spreading cheer.  For retailers, however, the celebrations can’t start yet. After conquering a hectic Black Friday and Cyber Monday, they’ll need to ramp up for the year-end shopping mayhem — a whopping 40…

Marketing for e-commerce retail is about optimizing your opportunities to engage with customers and maximizing the revenue generated from every interaction. That means finding ways to connect with consumers even after they’ve left your website or digital shop. One of the most common ways that this occurs is through cart abandonment. Research shows that nearly 80% of online shopping carts are abandoned, meaning that almost 4x as much value is lost from customers leaving the…

Now exhale, and keep on growing.  BFCM 2020 has come and gone and with a little over three weeks until Christmas, another big wave of holiday shopping has just started rolling. Now is the time to take a deep breath and keep on keeping on.  There is no denying that this year has brought tremendous changes and challenges, yet human beings are resilient — which is why it’s not surprising that Black Friday hit a…

Cart abandonment costs businesses $4.6 trillion every year. That’s basically the GDP of Germany, which, for the record, is Europe’s largest and strongest economy. Perhaps worse, far more first-time site visitors never do anything at all. In fact, research shows 98% of consumers don’t buy anything on their first visit. You’ve spent time and money getting them there, only to see them leave empty-handed. These visitors and sales aren’t necessarily lost forever, though. The right…

If marketing is king, it should treat customers like its queen. After all, they are your primary source of revenue, and when they’re happy, they can be your brand’s biggest advocate.  When customers aren’t pleased? Oooh boy. Research shows unhappy customers typically tell nine to 15 people about a bad brand experience — not to mention, they probably won’t shop with you again, either. There’s a reason Amazon prides itself on being the most customer-centric…

It’s the spookiest time of the year — though most people would agree that the world needs more treats and fewer tricks right now. Luckily, there’s one company that’ll deliver all the ghoulish thrills you need: Spirit Halloween. Yes, it’s your annual reminder that ‘tis the season for witches, skeletons, and pumpkins.  With 63% of Americans reporting that they will still celebrate Halloween this year, experts predict that 2020 will be an $8 billion Halloween…

Did you know the first-ever credit card dates back to 1950 when businessman Frank McNamara paid for a meal in New York with a small cardboard card, later known as a Diners Club Card? The concept didn’t take long to catch on. Three years later, it was accepted internationally. By 1959, Diners Club boasted 1 million users. Now, we’re seeing a similar shift in payment preference. It’s called Buy Now Pay Later (BNPL). Today, the…