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As a growing ecommerce brand, you’ve probably invested in building your email list and perfecting your email deployment strategy. But what if we told you there are other customer contact alternatives that’ll allow you to communicate directly with customers? As a marketer, you’ve likely realized that while emails are a powerful marketing tactic, it’s gotten increasingly difficult for your messages to rise above the noise. Today, shoppers’ inboxes are crowded with promotional newsletters, sales alerts,…

At the start of 2020, Bohemian Mama — a retail destination that offers a highly curated collection of top independent and sustainable bohemian brands — was on the up and up. They had a 2,500 square foot brick and mortar store and were on their way to unveiling their third rebrand when the pandemic hit.  But rather than considering this an unfortunate turn of events, CEO and Founder Gina Ozhuthual calls it “serendipitous timing,” which…

According to CRM expert Paul Greenberg, “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” The bit that stands out is “chosen by the customer” — out of all the brands that exist in the e-commerce space, your customers decide to interact with yours. And as a business, the significance is enormous: When customers choose to interact with your brand, this means that they trust in…

“Gathering intelligence” might sound like something that’s straight out of an espionage movie, but marketers do it, too — specifically, gathering customer intelligence (CI). Why? Because right now, the customer is more powerful than ever. In a study from Dimensional Research, a whopping 90% of people who read online reviews said that their purchasing decisions were influenced by positive reviews, while 86% said negative reviews swayed them.  Consumers nowadays are likely to investigate the real…

Engagement isn’t just another marketing buzzword — it’s the difference between challenger brands that soar and ones that don’t. Fully engaged customers are 23% more likely to spend money with brands than average customers. However, customer engagement is hard to define and even harder to quantify. That makes it challenging for brands to know what they’re doing wrong (or right) and what they could be doing better. Engagement includes, but isn’t limited to: Interacting with…