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customer delight

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Years ago, to create successful customer loyalty programs, companies would just enroll customers and give them some discounts and maybe occasional free shipping. But today, customers have become more sophisticated and demanding. They expect a higher level of personalization and engagement that recognizes who they are and what they want. And they also expect brands to listen to them. In other words, today’s consumers increasingly want to be both seen and heard.  Direct-to-consumer (D2C) brands,…

The focus should always be on giving customers a fantastic experience. You want them to get comfortable with your brand so that they remain repeat customers. This is one of the biggest reasons why the marketing flywheel is so essential — there’s the “delight” component to it. The best part is that integrating customer delight into your digital-first strategy isn’t hard — it just requires a little more thought and empathy. Let’s take a closer look…