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Customer Acquisition

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As a growing ecommerce brand, you’ve probably invested in building your email list and perfecting your email deployment strategy. But what if we told you there are other customer contact alternatives that’ll allow you to communicate directly with customers? As a marketer, you’ve likely realized that while emails are a powerful marketing tactic, it’s gotten increasingly difficult for your messages to rise above the noise. Today, shoppers’ inboxes are crowded with promotional newsletters, sales alerts,…

When most people think of marketing, brand awareness comes to mind. But grabbing the attention of potential customers and funneling traffic to websites is only half the battle. Even if someone becomes aware of a brand and has shown some level of interest to purchase, it can be very easy for them not to follow through. According to a study from Episerver, 92% of shoppers visiting a website for the first time aren’t ready to purchase…

Research shows that up to 92% of consumers trust peer recommendations. And according to American Express, happy customers recommend to an average of eleven people. Now, multiply that by thousands of customers, and there’s significant potential for customer acquisition. This is the crux of what it means to have brand advocates. Brand advocates are a brand’s ambassadors to the world. They spread the brand message among their friends and family — people just like them…

With the tidal wave of D2C brands over the last half-decade, it’s become difficult to keep track of how many products there are in a single category (for context, there are as many as 175 D2C mattress companies out there). From the thousands of companies with unique products and compelling stories, how does your company stand out (without breaking the bank)? This is where partnerships come in to save the day.  Outmaneuver the Competition Let’s…

Want to make a great first impression and get new customers? AdRoll Attract could be just the thing you need. With AdRoll Attract you can serve ads to new audiences that act like your best customers. You also get access over 1.2 billion digital profiles in AdRoll’s unique data pool to find the people most likely to become customers. How It works Connect your customer data and our technology goes to work. We find users…