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CTA

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It’s always a good idea to assess your marketing performance throughout the year — you want to continue to optimize on reaching the right people to generate leads and increase sales. However, it’s easier said than done. Often, when people approach us at Socialike to improve their marketing results, they’re overlooking a bunch of easy, quick wins. To make sure you’re getting the most out of your marketing, here’s a collection of our top five…

Search for quotes about design, and you’ll inevitably come across this one: “Good design is obvious. Great design is transparent.” The saying is popular for a reason — from products to websites, the best ones are never too loud or garish. Instead, they deliver an inconspicuously satisfying UI and UX.  In ecommerce, intuitive interfaces and appealing design can dramatically impact a website’s performance, ultimately leading to higher (or weaker) sales. On average, a customer only…

Unlike traditional media like television and print, the internet is interactive, and the relationship between a brand and its customers online is a two-way street. Brands rely on customers to participate in that relationship — by engaging with the brand and eventually purchasing the product or service. In this environment, brands need a compelling call to action (CTA) to motivate a customer to participate. A CTA is a link or button on a webpage —…

Wham! Bam! Ka-zam! That’s how your call to action (CTA) should make your site visitors feel. Well, maybe not that extreme, but your CTA should be able to get an immediate response from the person seeing or hearing it. If you’re finding that your prospects aren’t taking the next step in your sales process — whether that’s making a purchase or simply asking for more information — the issue could be a weak CTA.  What’s…