cross-channel marketing


Cross-channel advertising is considered the foundation of marketing in today’s world, especially for ecommerce brands that operate in a digital ecosystem. With so many brands using every marketing tool at their disposal, marketers need to develop multifaceted strategies that consider the customer experience, from their first interaction with the brand through the conversion and beyond. As the demand for comprehensive cross-channel advertising solutions has skyrocketed, many software platforms are available for brands looking to consolidate…